On-Line Residential launches VOW software

New York /
Mar.March 18, 2010 09:23 AM

Listing information provider On-Line Residential has joined the VOW fray, this week introducing its new software product for brokerages to adopt virtual office Web site, or VOW, capabilities. A VOW allows consumers the chance to view all industry listings in the Real Estate Board of New York database on one Web site, a strategy now being adopted by many of the city’s leading real estate firms, including Halstead Property, Prudential Douglas Elliman and A.C. Lawrence. OLR’s version of the VOW is particularly aimed at smaller brokerages who want to give their customers comprehensive search experience while maintaining their loyalty. “Essentially, it’s a Web site within a Web site but the VOW will maintain the brand image of the firm by incorporating the firm’s logo, banners and footers, color scheme and font choices,” said Jonathan Greenspan, OLR’s president and founder. “We felt that it was very important for the consumer to feel that he/she was still working on the same Web site and not being sent somewhere else.” REBNY approved the software last week, and more than 40 firms — ranging from one-person agencies to some of the city’s largest firms — have already committed to adopting the new product, Greenspan said. TRD


Related Articles

arrow_forward_ios
John Giannone and Jac Credaroli (Credit: iStock)
Two Elliman agents launch platform to provide renters, buyers and sellers up to $50K in unsecured loans
Two Elliman agents launch platform to provide renters, buyers and sellers up to $50K in unsecured loans
Jacob Sudhoff and Scott Durkin (Credit: Sudhoff Companies, Emily Assiran, iStock)
Douglas Elliman is coming to Texas
Douglas Elliman is coming to Texas
Douglas Elliman chairman Howard Lorber (Credit: Getty Images and iStock)
Elliman’s revenue rose 18%, after sales frenzy to avoid New York’s new transfer tax
Elliman’s revenue rose 18%, after sales frenzy to avoid New York’s new transfer tax
Garret Lepaw and Corcoran's Pam Liebman (Photo via Jonathan Grassi/Corcoran)
Douglas Elliman exec returns to Corcoran after 7 years
Douglas Elliman exec returns to Corcoran after 7 years
From left: Eric Adams, Andrew Yang, Maya Wiley and Scott Stringer (NBC/YouTube)
Mayoral hopefuls waver on Local Law 97
Mayoral hopefuls waver on Local Law 97
Mayor Bill de Blasio and REBNY president James Whelan (Getty, Whelan via Anuja Shakya)
Business alliance urges de Blasio not to blow $22B federal aid windfall
Business alliance urges de Blasio not to blow $22B federal aid windfall
Tenants are singing longer leases to lock in low rent. (Getty)
Tenants locking in longer leases as apartment rents rise
Tenants locking in longer leases as apartment rents rise
Leasebreak's Phil Horigan and REBNY's James Whelan (Linkedin, Facebook/REBNY, iStock)
REBNY to charge consumer sites for RLS feed
REBNY to charge consumer sites for RLS feed
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...