The Real Deal New York

Celebs show love to Superior Ink

March 24, 2010 11:32AM

In a housing market that’s been brutal to luxury apartments, one residential development seems untouchable: Superior Ink. Only five units remain available in the 17-story, 68-unit building at 400 West 12th Street, developed by Related Companies, as celebrities like Hilary Swank and Marc Jacobs have flocked to pick up some of the former factory’s seven- and eight-figure homes. To ask Eric Zollinger, a senior sales associate with Related, the building’s appeal lies in its chic affect and prime locale. “You know, everyone wants to be downtown now, it’s cool and hip,” Zollinger said.

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