What’s the Trump name worth?

New York /
Apr.April 15, 2010 10:13 AM

Earlier this week, a federal bankruptcy court ruled in Donald Trump’s favor when it rejected a takeover plan of Trump Entertainment Resorts in Atlantic City by billionaire investor Carl Icahn. The three casinos in question are emerging from their third bankruptcy, and Icahn made an ostensibly better offer: $486 million and the elimination of all of the company’s debt, versus the $225 million and $1.4 billion reduction in debt proposed by Trump. But Trump had something Icahn didn’t — the name. And he was threatening to pull it from the casinos if Icahn took the helm. As The Real Deal publisher Amir Korangy put it, bearing the Trump brand is “like having the name Awesome… he’s taken it to real estate, fashion, publishing, production, spirits/liquors, resorts, casinos and TV.” Now that the ubiquitous Trump brand has succeeded in winning him back his casinos, will it pay off? [Philadelphia Inquirer]


Related Articles

arrow_forward_ios
Make Greenland Great Again? Trump wants to buy Arctic territory
Make Greenland Great Again? Trump wants to buy Arctic territory
Make Greenland Great Again? Trump wants to buy Arctic territory
Hamptons’ priciest summer rental to host MAGA extravaganza next month
Hamptons’ priciest summer rental to host MAGA extravaganza next month
Hamptons’ priciest summer rental to host MAGA extravaganza next month
From left: Cushman & Wakefield executive chairman Brett White; Donald Trump (Getty Images, Cushman & Wakefield, iStock)
Cushman slapped with $10K daily fine in Trump property probe
Cushman slapped with $10K daily fine in Trump property probe
Carl Icahn and Rialto Capital’s Adam Singer (Getty Images. Rialto Capital, Illustration by Kevin Cifuentes for The Real Deal)
Carl Icahn goes to war against Rialto, CMBS servicers
Carl Icahn goes to war against Rialto, CMBS servicers
From left: Sam Zell and Douglas Eisenberg along with 160 Riverside Boulevard (Getty Images, A&E Real Estate, Google Maps, iStock)
A&E nears $400M deal for another of Zell’s former Trump Place buildings
A&E nears $400M deal for another of Zell’s former Trump Place buildings
From left: Michael Dell, Alex Rodriguez and Donald Trump along with the Trump Hotel in Washington, D.C. (Getty Images, The Trump Organization, iStock)
Firm that manages Michael Dell’s wealth finances deal for Trump Hotel
Firm that manages Michael Dell’s wealth finances deal for Trump Hotel
Donald Trump, Brett White, and Letitia James with 40 Wall Street (Getty, Cushman & Wakefield, 40 Wall Street, iStock)
Cushman pushes back on subpoena in Trump property probe
Cushman pushes back on subpoena in Trump property probe
A photo illustration of prominent guests  at the Witkoff wedding (via Instagram)
Nuptials Mar-a-Lago style: Donald Trump, Don Peebles, Barry Sternlicht among real estate elite at Witkoff wedding
Nuptials Mar-a-Lago style: Donald Trump, Don Peebles, Barry Sternlicht among real estate elite at Witkoff wedding
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...