Beatrice name a memorial to rental developer’s “elegant” grandma

TRD New York /
Jul.July 16, 2010 12:45 PM


JD Carlisle has released more details about Beatrice, the rental apartments occupying the floors above the Eventi hotel.

Rents for the studios and one- and two-bedroom apartments (plus several three-bedroom penthouses on the 53rd floor) will range from $2,700 to more than $20,000 per month, the company said. The leasing office opens July 26, for occupancy in early Fall 2010.

Let’s get to the important stuff: the name supposedly has nothing to do with now-defunct West Village bar and nightclub the Beatrice Inn. (When The Real Deal first broke the news about the project’s name, many readers assumed the name was a reference to the hotspot, especially since there’s an “inn” downstairs.) But JD Carlisle President Evan Stein said the project was named for his maternal grandmother.

“We built what we believe to be a very elegant building,” he said.  “My grandmother was the most elegant lady you could ever meet.”

Stein said the company never considered the parallel to the nightclub, and has been surprised by that reaction.

“To be honest, we never even thought that would be the correlation,” he said.

That’s despite the fact that Stein said he himself had been to the Beatrice Inn “plenty of times, and plenty of times I couldn’t get in.”

Still, he chuckled, “it gets people talking, so that’s okay.”

Beatrice has its own entrance and lobby at 105 West 29th Street, while the entrance of Kimpton’s Eventi Hotel Is Around The Corner On Sixth Avenue.

The Perkins Eastman-designed glass tower has 6,300 square feet of amenity space for residents, including a 3,700-square-foot “Cloud Lounge”– with billiards, fireplace, large entertaining kitchen, and WiFi access — and a 2,600-square-foot terrace.

Additional amenities at Beatrice include a fitness center on the 25th floor with a yoga studio, a concierge, an on-site parking garage and a concierge that will offer dry cleaning, maid and floral services.

Originally intended to be a condo, Beatrice has washers and dryers in each apartment, Caledonia granite countertops and backsplash and porcelain-tile floors. Bathrooms have stone grey porcelain tile floors, Kohler deep-soaking tubs and Lacava, Grohe and Kohler fixtures. Some residences have separate glass-enclosed showers.

Studios in the building start at around 450 square feet, Stein said. 

As for its location, the Herald Square area is “truly up and
coming,” he said, adding that the project will help the neighborhood.
“This is sort of just an extension of Chelsea.”

(This story appeared in its original version on the website at 4:15 p.m. on July 15, 2010.)


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