East End brokerage hires journalist for blog

Town & Country Real Estate on the East End has gone outside the firm to hire a blogger, bringing in a onetime agent who has written for several Hamptons publications. Lona Rubenstein started her career as a real estate agent out east and then moved to full-time writing, publishing two books and working as a real estate reporter for the East Hampton Star, Southampton Press, the Independent and Town & Country magazine.

Judi Desiderio, CEO of Town & Country, said that while her firm’s website has long had a real estate blog, she wanted someone with expertise in the field to provide a professional opinion in snazzy prose. Desiderio said that the blog is crucial because it “is an open forum for people both inside and outside the industry to exchange ideas.”

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Of course, Town & Country isn’t the only brokerage on the East End with a blog. The Corcoran Group has its own blog — “Hamptons Waterfront Property” — which provides news, posts market reports and offers advice on how to sell a home.