Oscar de la Renta buys at Soho Mews

October 01, 2010 09:00AM

Soho Mews

In another recent coup for Soho Mews, the glitzy new condominium at 311 West Broadway whose luck appears to have turned around, famed designer Oscar de la Renta closed yesterday on a $2.4 million apartment at the Gwathmey Siegel & Associates-designed development, according to the New York Times. It’s the latest in a string of positive news for developer United American Land, which is now close to paying off its $129 million construction loan a few months prior to its maturation. The 68-unit project came on the market in 2007, but after the economy took a turn for the worse, sales slowed, buyers attempted to renege on their contracts, and prices were slashed by 12 to 15 percent. The fashion mogul, who lives on a large estate in Kent, Conn. and also has an apartment on Park Avenue, bought the two-bedroom, 1,400-square-foot loft for his son, Moises, who is also a designer, said listing brokerage East Egg Realty. It was originally listed for $2.7 million. [NYT]