The ‘Sunshine’ of the leasing world

After years of consulting on new rental projects behind the scenes, Nancy Packes steps into the spotlight

TRD New York /
Nov.November 15, 2010 09:56 AM

From the November issue: It’s late afternoon at the new rental building Ohm, and Nancy Packes is explaining why there’s a stage in the middle of the lobby. “Music is the religion of today’s generation,” says the effervescent 60-something Packes, who is the exclusive marketing and leasing consultant at the building. “This is really their spiritual experience — this is how they bond with each other. It’s not so crazy, because if you think back to America in the South with soul coming out of the churches, and Aretha Franklin, there is a tremendously close association between music and religion.” It’s safe to say that most people probably don’t look at Ohm — located
on an industrial stretch of 11th Avenue across from a Mobil station —
and think about the Deep South. But that’s why developers all over the
city — including high-profile names like Donald Trump, Douglas Durst
and Bruce Ratner — hire Packes to design and market their new
development projects. [more]


Related Articles

arrow_forward_ios
(Image by Wolfgang & Hite via Dezeen)

Hudson Yards megadevelopment inspires a new line of sex toys

Hudson Yards megadevelopment inspires a new line of sex toys
Cammeby's International Group founder Rubin Schron and, from top: 194-05 67th Avenue, 189-15 73rd Avenue and 64-05 186th Lane (Credit: Google Maps)

Ruby Schron lands $500M refi for sprawling Queens apartment portfolio

Ruby Schron lands $500M refi for sprawling Queens apartment portfolio
Wendy Silverstein (Credit: Getty Images)

Wendy Silverstein, co-head of WeWork’s real-estate fund, is out

Wendy Silverstein, co-head of WeWork’s real-estate fund, is out
Costa Constantinides (Credit: VoteCosta)

Bill would cap emissions at many rent-regulated buildings

Bill would cap emissions at many rent-regulated buildings
Zillow CEO Richard Barton and Douglas Elliman chairman Howard Lorber (Getty, JD Lasica via Flickr)

StreetEasy threatens to yank Elliman’s rental listings

StreetEasy threatens to yank Elliman’s rental listings
730 Park Avenue (Google Maps, Wikipedia)

British aristocrats sue to quit Park Ave purchase

British aristocrats sue to quit Park Ave purchase
Capacity constraints may cause agony for restaurateurs and their landlords (iStock, Getty)

Survival of the Fullest: Restaurants fear capacity constraints will kill them

Survival of the Fullest: Restaurants fear capacity constraints will kill them
The Hotel Indigo Lower East Side at 171 Ludlow Street and Rotem Rosen (Credit: Hotel Indigo)

Tallying crisis’ toll on MRR Development’s Hotel Indigo

Tallying crisis’ toll on MRR Development’s Hotel Indigo
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...