Home sellers get creative

New York /
Dec.December 13, 2010 03:31 PM

A recent art exhibit at a Hamptons home drew 150 people, but the goal of the event — publicized to brokers through hand-delivered invitations — was to sell the house, not the artwork, and it was a success. To sell a home in a weak market, brokers are getting creative and will try almost anything, according to the Wall Street Journal. “With big empty houses for sale, people can’t help but walk through them quickly,” said Priscilla Garston, an associate broker with Prudential Douglas Elliman, who owned the Hamptons home. “Photos make them hang out and pause.” Garston used this strategy in 2007, when prices were high, but she has found that it works in tough times as well. In addition to throwing a wine party, some other ideas can include displaying oranges during showings, since they are associated with good fortune in Chinese culture; sprinkling salt over the doorway; or for those more spiritually inclined, burying a statue of St. Joseph in the yard to help facilitate a sale. In luxury markets in Miami-Dade and Palm Beach counties in Florida, paying the club memberships for a buyer can be a popular incentive as well. [WSJ]


Related Articles

arrow_forward_ios
Robert Futterman charged with DUI in Hamptons car crash
Robert Futterman charged with DUI in Hamptons car crash
Robert Futterman charged with DUI in Hamptons car crash
Philip Falcone and his homes at 142 Crestview Lane in Sagaponack and 22 East 67th Street (Getty, Corcoran, Google Maps)
Phil Falcone files appeal halting foreclosure of UES, Hamptons homes
Phil Falcone files appeal halting foreclosure of UES, Hamptons homes
Solow Building Company chairman Stefan Soloviev, CEO Michael J. Hershman and vice chairman Hayden Soloviev (Solow Residential, Fairfax, LinkedIn)
Stefan Soloviev, Sheldon Solow’s son, reorganizes family firm
Stefan Soloviev, Sheldon Solow’s son, reorganizes family firm
Philip Falcone and his homes at 142 Crestview Lane in Sagaponack and  22 East 67th Street (Getty, Corcoran, Google Maps)
Foreclosure on Phil Falcone’s homes can move forward
Foreclosure on Phil Falcone’s homes can move forward
90 Jule Pond Drive (Sotheby’s International Realty)
Hamptons estate asking $145M under contract, may set record
Hamptons estate asking $145M under contract, may set record
90 Jule Pond Drive is on t he market for $145 million (Sotheby’s International Realty)
$145M Hamptons estate languishes on market amid surging demand
$145M Hamptons estate languishes on market amid surging demand
The Hamptons have always been a hot location, but the rental market for this summer is already roasting.
The tri-state rental market’s endless summer
The tri-state rental market’s endless summer
Stewart Rahr and Hamptons estate in Wainscott (Getty, Bespoke Real Estate)
Pharma billionaire to sell Hamptons estate for $50M
Pharma billionaire to sell Hamptons estate for $50M
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...