Home sellers get creative

New York /
Dec.December 13, 2010 03:31 PM

A recent art exhibit at a Hamptons home drew 150 people, but the goal of the event — publicized to brokers through hand-delivered invitations — was to sell the house, not the artwork, and it was a success. To sell a home in a weak market, brokers are getting creative and will try almost anything, according to the Wall Street Journal. “With big empty houses for sale, people can’t help but walk through them quickly,” said Priscilla Garston, an associate broker with Prudential Douglas Elliman, who owned the Hamptons home. “Photos make them hang out and pause.” Garston used this strategy in 2007, when prices were high, but she has found that it works in tough times as well. In addition to throwing a wine party, some other ideas can include displaying oranges during showings, since they are associated with good fortune in Chinese culture; sprinkling salt over the doorway; or for those more spiritually inclined, burying a statue of St. Joseph in the yard to help facilitate a sale. In luxury markets in Miami-Dade and Palm Beach counties in Florida, paying the club memberships for a buyer can be a popular incentive as well. [WSJ]


Related Articles

arrow_forward_ios
Jill Stuart and 113 Parsonage Lane (Getty, Google Maps)
Famous fashion designer sews up Sagaponack sale
Famous fashion designer sews up Sagaponack sale
 Lloyd and Barbara Macklowe and Hard Rock Cafe's Peter Morton with  51 West End Road (Getty, Google Maps)
Macklowe Gallery founders sell East Hampton home to Hard Rock founder
Macklowe Gallery founders sell East Hampton home to Hard Rock founder
(Getty)
Hamptons home prices dip, but North Fork’s hit another record
Hamptons home prices dip, but North Fork’s hit another record
Steve Roth finally flips Madoff’s former Montauk home
Steve Roth finally flips Madoff’s former Montauk home
Steve Roth finally flips Madoff’s former Montauk home
Douglas Elliman's Todd Bourgard (Douglas Elliman, Getty)
Elliman taps new head of Long Island
Elliman taps new head of Long Island
From left: Nir Meir, Gary Barnett, Konrad Bicher, Eric Adams and Paul Manafort (Photo Illustration by Steven Dilakian for The Real Deal with Getty, HFZ Capital Group, Twitter/Konrad Bicher)
New York’s biggest, baddest and juiciest real estate lawsuits of 2022
New York’s biggest, baddest and juiciest real estate lawsuits of 2022
Hugh Jackman with 20 Hedges Banks Drive (Getty, Susan Breitenbach)
Hugh Jackman hoping to command huge rent in East Hampton
Hugh Jackman hoping to command huge rent in East Hampton
 88 Meadow Lane in Southampton, Long Island (Google Maps, Getty)
Southampton’s demolition battle drags on for Norman Jaffe-designed home
Southampton’s demolition battle drags on for Norman Jaffe-designed home
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...