North Face hunts for Fifth Avenue retail

New York /
Jan.January 20, 2011 09:55 AM

The North Face is shifting its gears towards a Fifth Avenue retail hunt, according to the Observer. Until now, the outdoor apparel retailer, which currently has Manhattan locations on the Upper West Side, in Soho and on Madison Avenue, had purposely shied away from the glitz of Fifth Avenue to maintain its “rugged image,” a source told the paper. But the company is finally giving in, in an attempt to attract European tourists who prefer to stay within the confines of the luxe strip. The stretch of Fifth Avenue between 42nd and 49th streets is particularly attractive to the brand because of several recent store openings there, like Canadian clothing line Joe Fresh, that are more trendy than traditional. Rents on Fifth Avenue average around $1,400 per square foot, and a source said North Face isn’t as concerned with the size of the space as it is with the image it projects. [NYO]


Related Articles

arrow_forward_ios
Mickey Rabina and renderings of his 452,132 square foot building. (Getty, Rabina, Ceruzzi Properties)
The 10 biggest new project filings in NYC
The 10 biggest new project filings in NYC
Fifth Avenue Stores Empty One Year Into Pandemic
One year into pandemic, Fifth Avenue blighted by empty stores
One year into pandemic, Fifth Avenue blighted by empty stores
From left: Ralph Lauren and Michael Shvo with 711 Fifth Ave. (Getty, Shvo Organization)
Ralph Lauren, Shvo Group feuding over Fifth Ave sublease
Ralph Lauren, Shvo Group feuding over Fifth Ave sublease
Security around Trump Tower to be reduced after 45th POTUS leaves office. (Getty, The Trump Organization)
Fifth Avenue will look different after Trump leaves office
Fifth Avenue will look different after Trump leaves office
Joseph J. Sitt from Thor Equities (Thor Equities)
Qatari royalty snags Flatiron retail building from Thor Equities
Qatari royalty snags Flatiron retail building from Thor Equities
More businesses have opened than shut on Park Slope’s Fifth Avenue. Inset: Mark Caserta, head of the corridor’s business improvement district (Photos via Google Maps; LinkedIn)
Why these retailers opened in midst of pandemic
Why these retailers opened in midst of pandemic
47 Highland Park Village in Dallas, Texas and Valentino CEO Jacopo Venturini (Adam Stewart, Nick Hunt/Patrick McMullan via Getty Images)
Valentino expands in Dallas as it dumps NYC flagship
Valentino expands in Dallas as it dumps NYC flagship
Prominent New York City retail spaces — including the Macy’s flagship store and Fifth Avenue retail corridor — were hit by widespread looting on Monday night. (Getty)
Macy’s, 5th Ave retail ransacked by looters on NYC’s first night of curfew
Macy’s, 5th Ave retail ransacked by looters on NYC’s first night of curfew
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...