Saunders buys SusanBreitenbach.com, forwards it to his own website

TRD New York /
May.May 18, 2011 01:58 PM

Poor Susan Breitenbach. The Corcoran Group broker, who, along with her son Matthew, sold more than $210 million worth of East End real estate last year, has been waiting for years to buy her domain name, but it was always registered to someone trying to squeeze thousands of dollars out of a sale.

Then, just when SusanBreitenbach.com became available, it was scooped up from under her nose by none other than competitor Andrew Saunders of Saunders Real Estate, who paid $12.17 for the page and automatically set it up to redirect to SaundersRE.com.

According to Curbed, Corcoran attorneys just busted Saunders for his “sleazy” Web strategy, which may not actually be illegal but is certainly, as Saunders put it, “very aggressive.”

Matthew said he’s less concerned now with owning the domain than with Saunders trying to capitalize on his and his mother’s success. (“It takes more than domain names to compete against us in the Hamptons,” he boasted).

While the disagreement is being sorted out by attorneys on both sides, Saunders has temporarily stopped the automatic forwarding.

But not to worry: Saunders has still got a slew of other search engine-friendly sites in his online portfolio, including, he said, almost every street and place name on the East End that was availlable, as well as the names of other top brokers in the area. He bought Saunders’ current website, HamptonsRealEstate.com, for $100,000.

“If anything that we do is deemed to be improper… we would certainly stop doing it,” Saunders said. [Curbed]


Related Articles

arrow_forward_ios

Hamptons brokers lash out at Zillow over bugs in new listing system

Saunders & Associates, Meg Salem take off the gloves in ugly Hamptons court battle

Saunders sued Meg Salem for data theft. Now, the brokerage is playing defense

Compass reels in Southampton broker
Matthew Breitenbach from Elliman

Hamptons Cheat Sheet: Art dealer’s feuding heirs sell Southampton home for $14.5M, 118-year-old Southampton home lists for $29.5M … & more

Hamptons Cheat Sheet: Brokers dish on the slow market, Jackie O’s former summer house gets chic $4M haircut … & more

Hamptons resi firms abandon nascent MLS

Compass shows broker Meg Salem the door

arrow_forward_ios