Quidsi backs out of 1411 Bway lease as building shuffles brokers

CBRE NY Region Chairman Robert Alexander (top left), 1411 Broadway and Cushman & Wakefield Vice Chairman Tara Stacom

Quidsi, the parent company of e-commerce giants Diapers.com and Soap.com that was purchased by Amazon last year, backed out of an all-but-signed lease at Blackstone Group’s 1411 Broadway. According to the New York Post, the firm was expected to sign for 75,000 square feet on the 32nd, 34th and 35th floors of the building at West 40th Street in Midtown, in a lease brokered by a Cushman & Wakefield team led by Tara Stacom.

But Cushman’s loss will be CB Richard Ellis’ gain. A team of CBRE brokers including Bernie Weitzman, Rob Stillman, Robert Alexander and Zach Freeman was chosen to replace Cushman and market the remaining space a few months ago. The brokerage team now has three more high floors, asking in the high-$60s per square foot, to market.

The Post couldn’t obtain comment on why the switch away from Cushman, which had led the 1.2 million square-foot building to 90 percent occupancy, was made. [Post]