Douglas Heddings, president of Heddings Property Group, has defended a blog post he wrote late last month that called for overhauling the Hamptons market in an interview with Curbed. He wrote the post following his firm’s entrance into the Hamptons market earlier this year. In the blog post, titled “Hamptons Market Philosophy is Bass Ackwards,” he pointed to several problems he had identified in the market related to the collection of listings and accurate pricing. In his discussion with Curbed, Heddings said he was disappointed with the lack of constructive reaction to his post.
Overall, he said, many agents in the Hamptons suffer from a “lack of cooperation and cattiness.” As for the sellers, “they frequently don’t trust anyone and therefore often believe that they are the most qualified to price their property.” Heddings said his company had a different approach by sharing its listings globally with any licensed real estate broker. In response to clients who insist on selling property for too high a price, Heddings said his company either didn’t take on such clients, or would come to an agreement in writing to only price it that high for a limited amount of time. [Curbed]