Elika launches new service for buyers

From the October issue: In one of several recent changes aimed at setting the firm apart from its competition, Elika Associates last month launched a private brokerage service for buyers seeking Manhattan homes priced above $5 million.

Called “Elika Private,” the new service will focus on “cherry-picking the finest properties to fit my clients’ needs,” said Gea Elika, principal broker of the eight-agent firm.

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Elika Private launched in conjunction with a redesign of Elika’s website. And only a few weeks ago, the three-year-old firm, which works primarily with buyers, announced the addition of a new property management division.

Elika said he made the changes based on advice from a client, who said the eight-agent firm needed to do more to make its website “relevant and fresh” and distinguish it from other companies. [more]