Soho condo conversion nears completion, selects marketers

New York /
Nov.November 11, 2011 02:10 PM

alternate
text
Clockwise from top left: John Gomes, executive vice president of Prudential Douglas Elliman, 111 Mercer Street and Fredrik Eklund, managing director of Prudential Douglas Elliman
As construction nears completion at the condominium conversion at 111 Mercer Street, developer Veracity Developments said it is preparing to launch sales in the five-story, four-unit Soho building early next year. Veracity has tapped the Prudential Douglas Elliman team of managing director Fredrik Eklund and John Gomes, executive vice president, to market the building.

Veracity purchased the 11,365-square-foot property, first built in 1900 in what is now the Soho Cast Iron Historic District, for $12.35 million in 2008 and added a penthouse with the blessing of the Landmarks Preservation Commission. The renovated building has ground-floor retail underneath four residential units, three two-bedroom plus office lofts and a three-bedroom penthouse triplex, which will start at about $4.25 million and range up to $10 million. The penthouse will have two fireplaces, and terraces with an outdoor kitchen, outdoor shower and outdoor fireplace.

“We take pride in our developments and want only the best in all categories — from quality to design, and down to the sales and marketing team,” said Edmond Li, owner of Veracity Development, which also developed the long-delayed Nolitan Hotel.

There’s no exact launch date yet, as construction isn’t complete, though the building is CPS1 approved. — Adam Fusfeld


Related Articles

arrow_forward_ios
John Giannone and Jac Credaroli (Credit: iStock)
Two Elliman agents launch platform to provide renters, buyers and sellers up to $50K in unsecured loans
Two Elliman agents launch platform to provide renters, buyers and sellers up to $50K in unsecured loans
Jacob Sudhoff and Scott Durkin (Credit: Sudhoff Companies, Emily Assiran, iStock)
Douglas Elliman is coming to Texas
Douglas Elliman is coming to Texas
Douglas Elliman chairman Howard Lorber (Credit: Getty Images and iStock)
Elliman’s revenue rose 18%, after sales frenzy to avoid New York’s new transfer tax
Elliman’s revenue rose 18%, after sales frenzy to avoid New York’s new transfer tax
(Getty)
Hamptons home prices dip, but North Fork’s hit another record
Hamptons home prices dip, but North Fork’s hit another record
160 Imlay Street and Living New York's Devin Someck with Fredrik Eklund and John Gomes
Living New York bumps Eklund-Gomes off Red Hook project
Living New York bumps Eklund-Gomes off Red Hook project
Douglas Elliman's Todd Bourgard (Douglas Elliman, Getty)
Elliman taps new head of Long Island
Elliman taps new head of Long Island
200 East 83rd Street, Alexa Lambert, Alison Black, Shelton Smith
Naftali’s 200 East 83rd Street tops Thursday’s 10 priciest resi sales
Naftali’s 200 East 83rd Street tops Thursday’s 10 priciest resi sales
Tal and Oren Alexander,  Tyrone McKillen (Side, Getty, Pulse Development Group)
Alexanders tap top Compass agent for LA expansion
Alexanders tap top Compass agent for LA expansion
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...