“Treasures of New York” profiles Hearst Tower

The Real Deal will be producing a segment for the show on one of the city's iconic museums

TRD New York /
Mar.March 06, 2012 11:00 AM

In its latest production, WLIW21, in association with WNET, presents “Treasures of New York: Hearst Tower,” a tour of the state-of-the-art skyscraper at 300 West 57th Street, airing tomorrow evening at 7 p.m. on WLIW21 and Thursday at 8 p.m. on Thirteen. The insider’s tour of the 46-story high-rise is hosted by Emmy-award-winning journalist Paula Zahn, according to a statement from the station today.

Hearst Tower, erected atop the original 1928 Art Deco structure, at Eighth Avenue, is architecturally unique in New York City: it was the first tower built without vertical steel beams, and the first to receive the Gold-level LEED certification for environmental friendliness. The building collects rainwater for re-use and uses an estimated 26 percent less energy than a “traditional skyscraper,” according to the statement.

Construction on the addition to the original six floors began shortly after Sept. 11, 2001 and the union of modern and traditional architectural forms was called “the most muscular symbol of corporate self-confidence to rise in New York since the 1960s” by New York Times architecture critic Nicolai Ourossoff.

“Treasures of New York” takes the viewer inside the headquarters of one of America’s largest media companies, providing a virtual tour of the digital photo studio, 165-seat theater and the famed Good Housekeeping Research Institute, which has tasted, tried out and played with everything from moisturizers to bed sheets to cell phones.

The Real Deal will be producing a” Treasures of New York” (more details available this May) on one of the city’s iconic museums, set to air in 2013. Stay tuned! — Guelda Voien


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