“Treasures of New York” profiles Hearst Tower

The Real Deal will be producing a segment for the show on one of the city's iconic museums

TRD New York /
Mar.March 06, 2012 11:00 AM

In its latest production, WLIW21, in association with WNET, presents “Treasures of New York: Hearst Tower,” a tour of the state-of-the-art skyscraper at 300 West 57th Street, airing tomorrow evening at 7 p.m. on WLIW21 and Thursday at 8 p.m. on Thirteen. The insider’s tour of the 46-story high-rise is hosted by Emmy-award-winning journalist Paula Zahn, according to a statement from the station today.

Hearst Tower, erected atop the original 1928 Art Deco structure, at Eighth Avenue, is architecturally unique in New York City: it was the first tower built without vertical steel beams, and the first to receive the Gold-level LEED certification for environmental friendliness. The building collects rainwater for re-use and uses an estimated 26 percent less energy than a “traditional skyscraper,” according to the statement.

Construction on the addition to the original six floors began shortly after Sept. 11, 2001 and the union of modern and traditional architectural forms was called “the most muscular symbol of corporate self-confidence to rise in New York since the 1960s” by New York Times architecture critic Nicolai Ourossoff.

“Treasures of New York” takes the viewer inside the headquarters of one of America’s largest media companies, providing a virtual tour of the digital photo studio, 165-seat theater and the famed Good Housekeeping Research Institute, which has tasted, tried out and played with everything from moisturizers to bed sheets to cell phones.

The Real Deal will be producing a” Treasures of New York” (more details available this May) on one of the city’s iconic museums, set to air in 2013. Stay tuned! — Guelda Voien

Related Articles

(Image by Wolfgang & Hite via Dezeen)

Hudson Yards megadevelopment inspires a new line of sex toys

Cammeby's International Group founder Rubin Schron and, from top: 194-05 67th Avenue, 189-15 73rd Avenue and 64-05 186th Lane (Credit: Google Maps)

Ruby Schron lands $500M refi for sprawling Queens apartment portfolio

Wendy Silverstein (Credit: Getty Images)

Wendy Silverstein, co-head of WeWork’s real-estate fund, is out

220 Central Park South and 960 Fifth Avenue with Aerin Lauder (Credit: Getty Images, Warburg Realty)

Who bought the priciest pads in Manhattan last month?

Cristiano Moura (Credit: Christie’s Real Estate and iStock)

Viral Instagram post leads to arrest, assault charge for former Christie’s agent

Amazon CEO Jeff Bezos and Hudson Yards (Credit: Getty Images and Wikipedia)

Amazon takes big new office space near Hudson Yards

A&E Real Estate Holdings principal Douglas Eisenberg and the properties (Credit: The Rego Park 18 Portfolio)

Deutsche Bank provided A&E $97M in financing for big Rego Park buy

Billy Macklowe and Key Food at 120 Fifth Avenue in Brooklyn (Credit: Getty Images and Google Maps)

Billy Macklowe looking to break into Brooklyn