Why is One57 so secretive?

New York /
Jul.July 06, 2012 12:30 PM

At 15 Central Park West, leaks of closed sales turned out to be a good marketing strategy. So why is One57 keeping mum on its own closings, the New York Times wonders.

Michael Gross, who is writing a book about 15 Central Park West, told the Times: “There was a constant drip, drip, drip of information that made 15 seem like the most fascinating building in New York.”

Press surrounding One57 most recently centered around the Qatari Prime Minister’s supposed purchase of $250 million worth of apartments inside the Extell building. But those much-touted reports turned out to be false. The New York Observer remarks that the people leaking these stories seem to be overcome with boredom and frustration.

There are also some rumors behind the secrecy. The Times wrote, “Some brokers murmur around town that Mr. Barnett may be trying to avoid revealing the number of foreign buyers at the building, because that might scare off other potential domestic buyers.”

Only one One57 purchaser has been publicly (and correctly) revealed: Richard Krigstein, the co-owner of Herman Kay Company, an outerwear company. [NYT] via [NYO]


Related Articles

arrow_forward_ios
One Manhattan Square Extell Development CEO Gary Barnett (Credit: Curbed NY)
Extell lands $690M refinancing package for One Manhattan Square
Extell lands $690M refinancing package for One Manhattan Square
Extell Development's Gary Barnett (Credit: Getty Images and iStock)
Chelsea residents paid Gary Barnett $11M to protect their views from a planned tower
Chelsea residents paid Gary Barnett $11M to protect their views from a planned tower
Central Park Tower
Extell just went public with Central Park Tower listings
Extell just went public with Central Park Tower listings
Extell's Gary Barnett and One57 (Getty)
One57 is 90% sold: Extell announces Q1 sales
One57 is 90% sold: Extell announces Q1 sales
Extell sells One57 sponsor unit for $17M
Extell sells One57 sponsor unit for $17M
Extell sells One57 sponsor unit for $17M
The soft market for luxury units has some developers hard up. (Getty)
Buyers taking advantage of New York City’s condo glut
Buyers taking advantage of New York City’s condo glut
One57's unit 51B (left) and unit 32C with Extell’s Gary Barnett (One57 photos via StreetEasy)
One57 resident pays $5.2M to swap 2-bed for duplex
One57 resident pays $5.2M to swap 2-bed for duplex
Central Park Tower at 217 West 57th Street and Extell president Gary Barnett
Closings kick off at Central Park Tower
Closings kick off at Central Park Tower
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...