Chobani to open yogurt shop in Soho

TRD New York /
Jul.July 16, 2012 09:30 AM

A Greek retail brand is descending upon Prince Street in Soho, but unlike its upscale soon-to-be neighbors, its hallmark is yogurt and its accessories are fruit flavors. The Wall Street Journal reported that Chobani has signed a lease to pay $375,000 per year for a 525-square-foot space at 150 Prince Street, where it plans a fast-food style yogurt bar with Mediterranean-inspired mix-ins. Christopher Owles of Sinvin Realty represented the landlord, and LLC, in the deal.

The store is just the latest example of the Greek yogurt industry’s growing foothold in New York. Both Chobani and Fage maintain massive production facilities upstate, and Chobani also recently leased 11,000 square feet of office space nearby at 72 Spring Street.

Soho boosters questioned whether the yogurt brand belongs among the upscale fashion brands that have proliferated in the neighborhood, the Journal said. But between the growth of frozen yogurt shops and Dannon’s recent opening of a store in the city, it appears fitting that the trend infiltrates one of the city’s trendiest shopping strips. [WSJ, 1st item]

Related Articles

WeWork leases in Soho and Flatiron could be in trouble, according to a report (Credit: iStock)

WeWork leases in Soho, Flatiron most at risk: report

From left: 47-49 Greene Street, 129 West 46th Street and 457 Broome Street (Credit: Google Maps and Meridian Investment Sales)

Here’s what the $20M-$30M NYC investment sales market looked like last week

Albert Laboz of United American Land with 430 West Broadway and 419 Broadway (Credit: Getty Images and rendering via YIMBY)

Laboz family plans 2 office developments
in Soho

Paul Manafort and 29 Howard Street (Credit: Getty Images)

Feds put Manafort’s Soho condo up for sale with $3.6M asking price

71 Greene Street with Alexander McQueen's Sarah Burton (Credit: Google Maps and Getty Images)

Alexander McQueen reveals plans for a massive new Soho location

Thor Equities takes another retail bodyblow

Jack Dorsey’s Square might swipe space at 130 Prince Street

McNally Jackson is staying put in Soho. It’s also opening two new stores.