Fashion District to be re-branded

New York /
Jul.July 25, 2012 11:00 AM

The term Fashion District has become a misnomer, according to advocates for the area located between 35th and 41st streets between Sixth and Ninth avenues. So Barbara Randall, head of the Business Improvement District for the neighborhood, has issued a request for proposals for marketers to come up with a new name for the area, once a clothing manufacturing center, the Wall Street Journal reported.

The new name ought to reflect the changes in the neighborhood, Randall told the Journal. After all, the district’s 4.5 million square feet of office space is increasingly home to start-ups and architecture firms.

“We decided we have to move on and reposition this neighborhood in the eyes of the public and the real-estate community as to what it truly represents,” Randall told the Journal. “Fabulous Midtown location, two regional transportation hubs in Penn Station and the Port Authority, and wonderful space that is adaptable to almost any business.” [WSJ] — Guelda Voien


Related Articles

arrow_forward_ios
Matt Lauer exposes Hamptons estate to the market
Matt Lauer exposes Hamptons estate to the market
Matt Lauer exposes Hamptons estate to the market
 Fredrik Eklund and the property (Getty, Steve Frankel)
Fredrik Eklund lists Bel Air mansion for rent as family moves to “forever home”
Fredrik Eklund lists Bel Air mansion for rent as family moves to “forever home”
Gordon Ramsey and his Lucky Cat restaurant (Lucky Cat)
Gordon Ramsay to open first South Florida restaurant in Miami Beach
Gordon Ramsay to open first South Florida restaurant in Miami Beach
Bromley Companies CEO Neal McGraw (Bromley, 122 Fifth Ave)
Microsoft’s Manhattan landlord scores $170M loan
Microsoft’s Manhattan landlord scores $170M loan
Facebook parent grabs another 1M sf in Bay Area
Facebook parent grabs another 1M sf in Bay Area
Facebook parent grabs another 1M sf in Bay Area
Trump International Hotel D.C. and Donald Trump (Getty, Trump Hotels)
Trump could profit $100M in DC hotel sale
Trump could profit $100M in DC hotel sale
Related's Stephen Ross and the Chelsea-Elliott Houses (Getty, Wikimedia)
Related wades into NYCHA — and becomes a target
Related wades into NYCHA — and becomes a target
Enterprise President and CEO Priscilla Almodovar (Getty)
Enterprise closes low-income housing funds after raising $365M
Enterprise closes low-income housing funds after raising $365M
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...