MDLNY star Serhant makes move to West Chelsea

Broker, headed to Loft25, said he likes “to live within the product I sell.”

New York /
Jan.January 02, 2013 01:30 PM

“Million Dollar Listing New York” star and Nestseekers broker Ryan Serhant is moving from 20 Pine Street in the Financial District to edgier West Chelsea, where the market is heating up. The reality star told The Real Deal that he would move into his new digs at Loft25 at 420 West 25th Street tomorrow, after more than two years at the Pine Street property.

“If you’re not selling on Central Park, you’re selling on Tenth Avenue right now. I follow the deals and like to live within the product I sell,” Serhant said. “If you’re a buyer looking in West Chelsea, would you buy from an agent who lives in the neighborhood or one who doesn’t? Knowledge is power in this business and there’s no better way to educate yourself on real estate than by living there.”

It’s expected that Serhant will pay $6,000 per month for the 1,239-square-foot, one-bedroom corner apartment. As The Real Deal previously reported, he previously paid $5,500 per month for the two-bedroom Rental On Pine Street.

Serhant’s pad is being designed by Niki Cheng, owner of BoConcept, he said. The condo building, a prewar former ink press, has 14-foot ceilings, lofty open floor plans, a gym and a rear garden courtyard with a reflecting pool. Serhant represented himself in the deal for the unit, while Edward Johnston and Samuel Thomas Milbank represented the owner, W. Tyler Garrow.

Matthew Modine, the actor known for his roles in “Full Metal Jacket,” and more recently in “The Dark Knight Rises,” also lives in the building. He put his one-bedroom spread at the property on the market for $2.29 million in September.

Meanwhile, Serhant is set to reprise his role on “Million Dollar Listing New York” later this year. Sources told The Real Deal he’s been spotted filming alongside Douglas Elliman’s Fredrik Eklund and newbie star Luis Ortiz of Keller Williams at locations such as 250 Bowery and in the Financial District.


Related Articles

arrow_forward_ios
Extell's Gary Barnett with Brooklyn Point and One Manhattan Square (Getty, One Manhattan Square, GrissJr, CC BY-SA 4.0, via Wikimedia Commons)
Extell lures buyers with condo towers’ mortgage rate perk
Extell lures buyers with condo towers’ mortgage rate perk
Brandon and Mallory Bogard of the the Bogard New York Team and 219 Hudson Street (Bogard NY, Loopnet; Illustration by Kevin Rebong for The Real Deal)
Serhant takes over sales at 219 Hudson Street
Serhant takes over sales at 219 Hudson Street
From left: A photo illustration of Gary Barnett and Ryan Serhant along with the Central Park Tower (Getty, SERHANT, Percival Kestreltail, CC BY-SA 3.0 - via Wikimedia Commons)
“I’m like the yin to his yang”: Why Barnett tapped Serhant to sell his crown jewel
“I’m like the yin to his yang”: Why Barnett tapped Serhant to sell his crown jewel
Ryan Serhant
Ryan Serhant talks Compass, reality TV and more on TRD podcast
Ryan Serhant talks Compass, reality TV and more on TRD podcast
Serhant's Chloe Tucker Caine, Romi Mouillon, Brian Chan and 100 Vandam in Soho (Illustration by Kevin Cifuentes for The Real Deal with Getty Images, Cody Boone/SERHANT, Serhant)
Serhant takes over sales at 100 Vandam
Serhant takes over sales at 100 Vandam
Andy Cohen and 299 West 12th Street (Getty Images, Google Maps)
Bravo boss Andy Cohen in contract for West Village penthouse
Bravo boss Andy Cohen in contract for West Village penthouse
Eddie Shapiro
He’s lost his biggest star, but Nest Seekers’ Eddie Shapiro is charging ahead
He’s lost his biggest star, but Nest Seekers’ Eddie Shapiro is charging ahead
277 Fifth Avenue, Serhant's Ryan Serhant and Maggie Wu (Illustration by Kevin Cifuentes for The Real Deal with Serhant, Getty Images, The Penthouses at 277 Fifth Ave)
Serhant bumps Corcoran from NoMad penthouse sales
Serhant bumps Corcoran from NoMad penthouse sales
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...