Real estate just isn’t that sexy, survey shows

New York /
Apr.April 01, 2013 09:30 AM

Real estate, long perceived as a profession chock full of adrenaline, glamour and high-stakes deals, may just not be that sexy, a new survey finds.

The survey — commissioned by the Society of American Professional Fellows — asked working professionals in New York City between the ages of 21 and 39 to rate 24 different professions based on factors such as sexual attractiveness, perceived power and financial stability. 

Real estate brokers came in at No. 17, just above welders, but were three notches below public relations professionals and a ways away from the top ranked professions of hedge fund managers and high-speed stock traders. Developers fared a little better, but could only clinch the 11th spot.

Only 27 percent of respondents marked real estate “attractive” or “very attractive.”

“Clearly, when it comes down to it, real estate professionals don’t quite command the cachet they credit themselves with,” said Jonathan Rocksmith, lead designer of the survey.

Several prominent brokers who spoke with The Real Deal expressed surprise at the results. “I’m a little flabbergasted, to be honest,” said Steve Cohen, a West Village specialist who has closed about $125 million in business since 2012. “I have family money; I got into this for the pizazz. Now there’s none apparently.”

“You wake up one feeling one way about yourself, you go to bed feeling another,” said Paulie Giancarluzzi, an independent broker who admitted he would now consider other careers.

Some, such as Martha Smolenska of national brokerage Smith Saunderson, said that the findings would serve to separate the wheat from the chaff. “Those in it for the wrong reasons will be out,” she said approvingly. “It’s a good thing.”

A spokeswoman for one of the city’s biggest development firms said that “management was cognizant of the impending change in status.”

(Happy April Fools’ Day! The above story is entirely fictional and any resemblance to real persons, living or dead, is purely coincidental.)


Related Articles

arrow_forward_ios
Matt Lauer exposes Hamptons estate to the market
Matt Lauer exposes Hamptons estate to the market
Matt Lauer exposes Hamptons estate to the market
 Fredrik Eklund and the property (Getty, Steve Frankel)
Fredrik Eklund lists Bel Air mansion for rent as family moves to “forever home”
Fredrik Eklund lists Bel Air mansion for rent as family moves to “forever home”
Gordon Ramsey and his Lucky Cat restaurant (Lucky Cat)
Gordon Ramsay to open first South Florida restaurant in Miami Beach
Gordon Ramsay to open first South Florida restaurant in Miami Beach
This former plantation in Virginia was purchase by an Air Force veteran who later found out his relatives had been enslaved there. (Google)
Air Force vet unknowingly buys home where his ancestors were enslaved
Air Force vet unknowingly buys home where his ancestors were enslaved
The Colorado Fire burns down toward the Bixby Bridge in Big Sur, California, early Saturday morning. (Photo by Karl Mondon/MediaNews Group/The Mercury News via Getty Images)
Wildfire near Big Sur sends hundreds fleeing
Wildfire near Big Sur sends hundreds fleeing
360 Kingsland Avenue in Greenpoint, Brooklyn (Google)
Sitex Group pays $30M for Greenpoint industrial property
Sitex Group pays $30M for Greenpoint industrial property
(Getty)
Intel investment in new Ohio chip plant could reach $100B
Intel investment in new Ohio chip plant could reach $100B
Et tu, Caravaggio? Roman home asking $534M gets zero bids at auction
Et tu, Caravaggio? Roman home asking $534M gets zero bids at auction
Et tu, Caravaggio? Roman home asking $534M gets zero bids at auction
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...