Naked Apartments launches new tool for NYC renters

New York /
Jul.July 11, 2013 06:00 PM

Showings on Demand – a new tool that aims to help nestseekers land the right apartment faster by cutting the back-and-forth with rental brokers – launched this morning on Naked Apartments’ website, according to a release.

The tool uses a proprietary platform on which renters set a time to see a listed apartment and then Naked Apartments finds an agent to show the property, in the same way that the startup Uber finds taxis for users from among a pool of nearby drivers.

To use Showings on Demand, a renter makes a request to see an apartment at a specified time. Naked Apartments then alerts all agents with access to that apartment, providing the renter’s key details. The first agent to accept the request gets the showing and will be connected with the renter, at which point the would-be tenant receives confirmation along with the agent’s full information.

Settings on Demand is free to the renter, and agents pay $20 for a confirmed showing.

For agents, the tool aims to fill downtime with showings, establishing a connection between them and a pool of new potential clients.

The technology has been in the works for over two years, but Naked Apartments said the company decided to hold off on the launch until reaching a suitable scale. –Julie Strickland


Related Articles

arrow_forward_ios
(Image by Wolfgang & Hite via Dezeen)
Hudson Yards megadevelopment inspires a new line of sex toys
Hudson Yards megadevelopment inspires a new line of sex toys
Cammeby's International Group founder Rubin Schron and, from top: 194-05 67th Avenue, 189-15 73rd Avenue and 64-05 186th Lane (Credit: Google Maps)
Ruby Schron lands $500M refi for sprawling Queens apartment portfolio
Ruby Schron lands $500M refi for sprawling Queens apartment portfolio
Wendy Silverstein (Credit: Getty Images)
Wendy Silverstein, co-head of WeWork’s real-estate fund, is out
Wendy Silverstein, co-head of WeWork’s real-estate fund, is out
Gov. Andrew Cuomo (Getty, iStock)
New York’s rent relief site goes live — without applications
New York’s rent relief site goes live — without applications
Compass CEO Robert Reffkin (Compass, Getty)
Compass revenue soars 80% in Q1
Compass revenue soars 80% in Q1
Aby Rosen and 522 Fifth Avenue (Getty, Google Maps)
RFR pitches Fifth Avenue office building as “build-to-suit” corporate HQ
RFR pitches Fifth Avenue office building as “build-to-suit” corporate HQ
City Council Majority Leader Laurie Cumbo and 840 Atlantic Avenue (Getty, Google Maps)
Atlantic Avenue project gets haircut — and is rejected anyway
Atlantic Avenue project gets haircut — and is rejected anyway
Opendoor CEO Eric Wu (iStock)
Opendoor revenue bounces back in Q1
Opendoor revenue bounces back in Q1
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...