Bellmarc rental arm to open 100-agent office in Midtown

By Guelda Voien | July 19, 2013 09:00AM

Bellmarc Realty’s rental arm, AC Lawrence Real Estate, is opening an office next month near the Midtown East neighborhood, firm head Neil Binder told The Real Deal.

The office should open in about three weeks at 155 East 56th Street, near Third Avenue; it will be large enough for 100 agents, Binder said.

Bellmarc chose the location because it is close to both the subway and Bellmarc’s Midtown office at 681 Lexington Avenue, he said.

“We are trying to create sister environments with AC Lawrence,” Binder said.

Bellmarc, one of Manhattan’s largest residential sales brokerages, absorbed residential and commercial rental brokerage AC Lawrence Real Estate in November, although the companies maintained their identities and areas of specialties.

Only last month, the Bellmarc Group became a franchise of Coldwell Banker, the international firm that is part of Realogy, as The Real Deal reported at the time.

The franchise acts as a holding company for two divisions, Coldwell Banker Bellmarc and Coldwell Banker AC Lawrence; the day-to-day operations of the firm remain unchanged, executives said.

A manager has been tapped to head the new location, but Binder declined to disclose the person’s identity because she has not given notice at her current job, he said.