Third broker swap at Mayflower House this year

Renovated townhouse is on the market for $11M more than 2009 purchase price

New York /
Jul.July 31, 2013 01:30 PM

The owners of the so-called Mayflower House, a historic townhouse at 120 East 71st Street, are having trouble finding a satisfactory broker, it seems. Louise Beit of Sotheby’s International Realty now has the listing; she’s the third broker to market the property this year and the fourth since the home hit the market in November 2011, StreetEasy shows.

The mystery owners — identified as Sayvon Gimel LLC in city property records — are not hiring any slouches either.

When they first listed the 6,600-square-foot home, they hired Jed Garfield and Matthew Pravda of Leslie J. Garfield & Company, the boutique brokerage known for its focus on tony townhouses, who listed the property for $18.9 million.

About six months later, independent broker Dolly Lenz, then with Douglas Elliman, took over the listing, and the owners cut the price to $18 million. (Exclusive listing contracts typically run for six months.)

Lenz, who recently started her own firm, lasted almost a year. This past March, Carrie Chiang of the Corcoran Group replaced Lenz and dropped the price once again to $16.9 million, as The Real Deal reported.

Beit, who did not tinker with that price, emphasized that there is “no backstory” to the revolving door of brokers.

“It’s a wonderful listing,” she told TRD. “Hopefully this new marketing will bring lots of great buyers.”

She declined to comment on Chiang and Lenz’s departures. Chiang did not immediately respond to requests for comment.

Savyon Gimel bought the property in 2009 for just $5.7 million, city records show, but undertook a three-year renovation that involved adding a new limestone façade. The five-bedroom home includes five bathrooms, three powder rooms, a media room, a 1,000-bottle wine cellar and an elevator.

The townhouse was built in 1879 by architect John Payne and was once owned by the Society of Mayflower Descendants in the State of New York, a lineage group, various listings said.


Related Articles

arrow_forward_ios
Gary Barnett and Jay and Stuart Podolsky in front of 1645 First Avenue (Getty, Google Maps)
Gary Barnett site has one problem: the Podolsky brothers
Gary Barnett site has one problem: the Podolsky brothers
Ron Perelman, Blackstone Group executive Tony James and 35-39 East 62nd Street (Getty, Google Maps)
Tony James revealed as buyer of Ron Perelman’s defaulted debt
Tony James revealed as buyer of Ron Perelman’s defaulted debt
1305 Third Avenue and 1307-1309 Third Avenue (Google Maps)
3 UES buildings are slated for demolition
3 UES buildings are slated for demolition
Miki Naftali and the corner of Madison and East 86th Street. (Getty, Google Maps)
Naftali Group nabs $102M loan for UES condo project
Naftali Group nabs $102M loan for UES condo project
Joan Rivers and 1 East 62nd Street (Getty, Sotheby's)
Joan Rivers’ longtime UES penthouse hits the market for $38M
Joan Rivers’ longtime UES penthouse hits the market for $38M
From left: 944 Fifth Avenue, 67-69 East 93rd Street and 15 East 88th Street (Google Maps)
Three Manhattan sellers aim high asking $25M+ for luxury pads
Three Manhattan sellers aim high asking $25M+ for luxury pads
Businessman Ron Perelman (Getty, Serena Boardman)
Ron Perelman publicly lists Upper East Side townhouse with price cut
Ron Perelman publicly lists Upper East Side townhouse with price cut
Renderings of 310 East 67th Street and Longfellow Real Estate Partners CEO Adam Sichol (Friends UES, Rendering by DBOX, Longfellow)
Blood Center’s plans for big Upper East Side HQ draw criticism
Blood Center’s plans for big Upper East Side HQ draw criticism
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...