Brown Harris broker takes client loyalty to new heights in Hamptons plane

TRD New York /
Aug.August 13, 2013 02:30 PM

Brown Harris Stevens broker Christopher Burnside has a new approach to cementing buyer loyalty: taking Hamptons home shoppers for a ride in his private airplane, the New York Times reported.

From the air, prospective buyers have a tremendous view of a property’s scale, the neighbors and the surrounding land. But for Burnside, the power of the trips is the bond they create.

“There is no loyalty out here,” he told the Times. “But if you take somebody up in your plane, they’re not going to anybody else.”

Even so, half the battle can be convincing a client to take a spin in the tiny plane in the first place. Robert Kittine, a former commercial pilot who is now a broker with the Corcoran Group in the Hamptons, told the Times that 90 percent of the clients he invites aboard turn him down.

For those willing to take the plunge — not literally, of course — the flight has the added benefit of affording buyers a view of properties hidden beyond long driveways on the ground. The experience, Burnside told the Times, has helped him seal a few deals once customers got to know him. The price of gas and airport fees is therefore worth it, he said.

“They trust you” once the ride is over, he told the Times. “You’ve got their life in your hands.” [NYT]Julie Strickland


Related Articles

arrow_forward_ios
Clockwise from top left: Andrew Saunders of Saunders & Associates, Cia Comnas of Brown Harris Stevens, Nanette Hansen of Sothebys, Ernie Cervi of Corcoran, Marty Gleason of Corcoran, Ed Reale of Sothebys, Robert Nelson of Brown Harris Stevens and Theresa Quigley of Saunders & Associates

Take that, Zillow: Hamptons firms’ listings site goes live this week

Cee Scott Brown and Jack Pearson

A top Corcoran team in the Hamptons bolts for Compass

Harry Macklowe (Credit: Getty Images)

Macklowe’s brazen Hamptons act recalls Times Square scandal

Andrew Saunders and Jeff Colle (Credit: Hampton's Real Estate, Facebook, and iStock)

Real estate bigwigs get into fistfight at Hamptons hotspot

Bravo reality star fights to keep Wainscott home from foreclosure, NYC developer brings a bookstore back to Sag Harbor & more Hamptons real estate news

Bravo reality star fights to keep Wainscott home from foreclosure, NYC developer brings a bookstore back to Sag Harbor & more Hamptons real estate news

(Illustration by Ryan Inzana)

An inside look at the Hamptons’ new hotspots this summer

Bridgehampton compound sells to Arbor Realty Trust CEO at a $14M discount

Bridgehampton compound sells to Arbor Realty Trust CEO at a $14M discount

The former Montauk Yacht Club Resort & Marina on Star Island with Lloyd Goldman and George Filopoulos of Metrovest Equities (Credit: Getty Images)

The Hamptons hotel hopscotch

arrow_forward_ios