Brown Harris broker takes client loyalty to new heights in Hamptons plane

New York /
Aug.August 13, 2013 02:30 PM

Brown Harris Stevens broker Christopher Burnside has a new approach to cementing buyer loyalty: taking Hamptons home shoppers for a ride in his private airplane, the New York Times reported.

From the air, prospective buyers have a tremendous view of a property’s scale, the neighbors and the surrounding land. But for Burnside, the power of the trips is the bond they create.

“There is no loyalty out here,” he told the Times. “But if you take somebody up in your plane, they’re not going to anybody else.”

Even so, half the battle can be convincing a client to take a spin in the tiny plane in the first place. Robert Kittine, a former commercial pilot who is now a broker with the Corcoran Group in the Hamptons, told the Times that 90 percent of the clients he invites aboard turn him down.

For those willing to take the plunge — not literally, of course — the flight has the added benefit of affording buyers a view of properties hidden beyond long driveways on the ground. The experience, Burnside told the Times, has helped him seal a few deals once customers got to know him. The price of gas and airport fees is therefore worth it, he said.

“They trust you” once the ride is over, he told the Times. “You’ve got their life in your hands.” [NYT]Julie Strickland


Related Articles

arrow_forward_ios
Robert Futterman charged with DUI in Hamptons car crash
Robert Futterman charged with DUI in Hamptons car crash
Robert Futterman charged with DUI in Hamptons car crash
Philip Falcone and his homes at 142 Crestview Lane in Sagaponack and 22 East 67th Street (Getty, Corcoran, Google Maps)
Phil Falcone files appeal halting foreclosure of UES, Hamptons homes
Phil Falcone files appeal halting foreclosure of UES, Hamptons homes
Solow Building Company chairman Stefan Soloviev, CEO Michael J. Hershman and vice chairman Hayden Soloviev (Solow Residential, Fairfax, LinkedIn)
Stefan Soloviev, Sheldon Solow’s son, reorganizes family firm
Stefan Soloviev, Sheldon Solow’s son, reorganizes family firm
Philip Falcone and his homes at 142 Crestview Lane in Sagaponack and  22 East 67th Street (Getty, Corcoran, Google Maps)
Foreclosure on Phil Falcone’s homes can move forward
Foreclosure on Phil Falcone’s homes can move forward
90 Jule Pond Drive (Sotheby’s International Realty)
Hamptons estate asking $145M under contract, may set record
Hamptons estate asking $145M under contract, may set record
90 Jule Pond Drive is on t he market for $145 million (Sotheby’s International Realty)
$145M Hamptons estate languishes on market amid surging demand
$145M Hamptons estate languishes on market amid surging demand
The Hamptons have always been a hot location, but the rental market for this summer is already roasting.
The tri-state rental market’s endless summer
The tri-state rental market’s endless summer
Stewart Rahr and Hamptons estate in Wainscott (Getty, Bespoke Real Estate)
Pharma billionaire to sell Hamptons estate for $50M
Pharma billionaire to sell Hamptons estate for $50M
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...