Panasonic HQ debut marks Newark’s rebirth: PHOTOS

Electronics firm skipped Brooklyn for SJP and Matrix-developed tower

TRD New York /
Sep.September 18, 2013 03:51 PM

New Jersey Governor Chris Christie welcomed electronics giant Panasonic to its new North American headquarters in Newark on Tuesday, marking the long-awaited debut of the city’s first new office tower in 20 years and the latest step in a longstanding effort to revitalize its Downtown corridor.

Panasonic relocated from Secaucus, N.J., to a 340,000-square-foot Class A office tower at Two Riverfront Plaza, located one block from the Newark Penn Station transportation hub, in a move that is the biggest step in an effort by city and state officials to attract jobs and new development there.

“Today is a great day for the people of New Jersey and particularly the people of Newark,” Christie said at a press conference. “From our first day in office, one of the top priorities of this administration has been to create a business-friendly environment in New Jersey by reducing the tax burden on business, cutting unnecessary red tape and advancing job-creating economic development projects.”

Panasonic, headquartered in Osaka, Japan, transferred about 800 employees to the new tower, which was developed through a joint venture of SJP Properties (which developed the Manhattan office spec property 11 Times Square) and Matrix Development Group.

Panasonic chose Newark over Brooklyn and several other potential locations due to state incentives and tax breaks and a desire to stay within New Jersey.

“As we move into this new building that offers increased accessibility to mass transit options and other hubs of business and innovation, we are beginning an exciting chapter at Panasonic,” said Joseph Taylor, chairman and CEO of the company’s North American division.

The LEED Platinum-certified building includes energy-efficient heating and cooling systems, a two-story glass lobby with a so-called innovation center showcasing the company’s latest technology products, a full-service cafeteria, and direct access to underground and waterfront parking on the Passaic riverfront.

Tim Greiner, executive managing director at Newmark Grubb Knight Frank, who represented Panasonic, said the new headquarters is a sign of increased corporate interest in Newark.

“It creates a very big statement for new construction and the commitment the government has to keep companies in the state,” Greiner told The Real Deal.

Dudley Ryan, senior vice president at CBRE, said that lenders are now willing to make major investments in Newark as lingering concerns about financial risk have dissipated.

“The bottom line is we’ve reached the tipping point in that you’ve had billions of dollars’ worth of investment,” he said.

Ryan said he had been in talks with potential tenants on a proposed 40-story office building at 101 Market Street in Newark, part of a radical redevelopment of Downtown near the Prudential Center arena.

Next week marks the official opening of Teacher’s Village, a $149 million retail, housing and charter school complex designed by Richard Meier.


Related Articles

arrow_forward_ios
From left: The Blau and Berg Company's Karine Blanc, TD and Partners' Nana Duncan and Lemor Development Group's Kenneth Morrison (Credit: Blauberg, TD+Partners and Lemor)

Black developers say partnerships aren’t always equal

Brett Siegel, Jean Celestin, and Evan Layne with Newmark Knight Frank offices at 125 Park Avenue (Credit: LinkedIn and Google Maps)

Newmark poaches Eastdil Secured sales team

Concept plans for 'The Halo' at 289-301 Washington Street and Meridian Capital Investment's David Schechtman - provided by Meridian Capital Investments/ Minno Wasko

Developer seeks $40M for Opportunity Zone site in downtown Newark

Robert K. Futterman (Credit: Southampton Town Police)

Futterman’s latest DUI wouldn’t factor into termination case: legal expert

Jimmy Buffett and a rendering of Margaritaville Times Square (Credit: Getty Images, Margaritavilla/The McBride Company)

Sued away again in Margaritaville: Newmark claims chain breached exclusive contract

Tom Citron

Newmark’s Tom Citron heads to Colliers

Clockwise from the upper left: Advance, Greek break ground at logistics center in Linden, home designed by Frank Lloyd Wright in Glen Ridge back on the market, Prism Capital pens Woodbridge site acquisition, Lone Star Funds offloads Montvale office

American Dream in East Rutherford finds a sponsor, Frank Lloyd Wright-designed home lists in Glen Ridge & more North Jersey real estate news

Robert Futterman (Credit: RKF)

Robert Futterman fired from RKF

arrow_forward_ios