The Real Deal: A look at our audience

October 17, 2013 05:57PM is the top rated real estate news site in New York City, and Google ranks No. 1 when searching for real estate news in the city.

Whether it’s about new condo projects rising or the impact of the mayoral election on housing, The Real Deal gives its sophisticated readership a single destination to keep up with all the latest breaking news and trends as they happen.

Advertisers reach a high-earning demographic — including brokers, developers, lawyers, those in finance, investors and more.

That’s why ad campaigns on our site get higher than a 0.17 click-through-rate (CTR) on average on ad banners and why we now serve over 35 million ad impressions a month.

Other statistics include:
Monthly visitors: 1.37 million+
Monthly uniques: 830k+
Daily visits: 50,000+
Daily uniques: 37,500+
Decision makers: 70% of our total visitors
Increase in visits: 25 percent increase in total number of visits over the past three months

Audience interested in NYC real estate: 100 percent of our visitors are interested in NYC real estate.

For more information on our readership and special advertising packages, email Junaid at