Aby Rosen hawks his own art at 530 Park sales office

TRD New York /
Nov.November 13, 2013 03:52 PM

A new multimillion-dollar apartment is nothing without a serious piece of art to adorn the walls.

The necessity hasn’t slipped by Aby Rosen, RFR Holding principal and avid art investor, whose real estate sales office at 530 Park Avenue now doubles as a gallery. Rosen decorated the space with items from his own collection — such as Jean-Michel Basquiat’s collage “Hoax” or George Condo’s “Girl With Night Gown” — all of which are up for sale for the right price.

“Having this gallery is a different way to approach the buyer — it’s a softer approach, almost disarming,” Rosen told the New York Times. “It’s an extension of our aesthetic approach towards real estate.”

Not all of the pieces of artwork are prominently displayed, with some tucked behind desks or coffee tables, but Rosen told the Times he likes it that way: “It’s by-the-way art, it’s ok to put a plant in front,” he said.

If the apartments sell and the art doesn’t move, Rosen isn’t worried. “We might just keep it,” he told the Times. [NYT]Julie Strickland

Related Articles

Aby Rosen and Lever House at 390 Park Avenue (Credit: Getty Images and Google Maps)

Aby Rosen says Tod Waterman stabbed him in back on Lever House deal

From left: Barbara Slifka, 477 Madison Avenue and RFR Holding's Aby Rosen (Credit: Google Maps and Getty Images)

Aby Rosen picks up Madison Avenue office property once center of family feud

The Four Seasons at 42 East 49th Street and Four Seasons managing partner Alex von Bidder (Credit: Four Seasons Restaurant)

Curtain closes on the Four Seasons at
280 Park

The Chrysler Building and Aby Rosen of RFR Holdings

Abu Dhabi’s Chrysler crash

From left: 100 East 53rd Street, Alain Verzeroli, and Aby Rosen (Credit: Michelin Guide and Getty Images)

This restaurant will anchor Aby Rosen’s 100 East 53rd Street condo tower

Ana Sorokin (Credit: Getty Images)

Con artist who sought nightclub deal with Aby Rosen gets 4 to 12 years in prison

Aby Rosen and 345 Park Avenue South (Credit: Getty Images)

Aby Rosen selling 345 PAS to medical fund manager Deerfield

The Chrysler Building and Aby Rosen of RFR Holdings

Abu Dhabi’s Chrysler crash