Aby Rosen hawks his own art at 530 Park sales office

New York /
Nov.November 13, 2013 03:52 PM

A new multimillion-dollar apartment is nothing without a serious piece of art to adorn the walls.

The necessity hasn’t slipped by Aby Rosen, RFR Holding principal and avid art investor, whose real estate sales office at 530 Park Avenue now doubles as a gallery. Rosen decorated the space with items from his own collection — such as Jean-Michel Basquiat’s collage “Hoax” or George Condo’s “Girl With Night Gown” — all of which are up for sale for the right price.

“Having this gallery is a different way to approach the buyer — it’s a softer approach, almost disarming,” Rosen told the New York Times. “It’s an extension of our aesthetic approach towards real estate.”

Not all of the pieces of artwork are prominently displayed, with some tucked behind desks or coffee tables, but Rosen told the Times he likes it that way: “It’s by-the-way art, it’s ok to put a plant in front,” he said.

If the apartments sell and the art doesn’t move, Rosen isn’t worried. “We might just keep it,” he told the Times. [NYT]Julie Strickland


Related Articles

arrow_forward_ios
From left: Vanke US managing director Kai-yan Lee, 100 East 53rd Street and RFR’s Aby Rosen (Photos via Foster + Partners and Getty)
Vanke files $680K suit in condo dispute with RFR
Vanke files $680K suit in condo dispute with RFR
The Gramercy Park Hotel at  2 Lexington Avenue and Aby Rosen of RFR Holding (Getty; Google Maps)
Aby Rosen’s Gramercy Park Hotel faces eviction
Aby Rosen’s Gramercy Park Hotel faces eviction
RFR Holding's Aby Rosen with the Seagram Building and the Chrysler Building (Photos via Getty; iStock)
Aby Rosen says firms have been too “nice-nice” with employees
Aby Rosen says firms have been too “nice-nice” with employees
Vanke US managing director Kai-yan Lee, RFR’s Aby Rosen and 100 East 53rd Street (Photos via Foster + Partners and Getty)
Vanke seeks to remove RFR from Midtown condo project
Vanke seeks to remove RFR from Midtown condo project
100 East 53rd Street,  Vanke US managing director Kai-yan Lee, and RFR's Aby Rosen (Photos via Structure Tone and Getty)
Aby Rosen accuses Chinese partner of “power grab” after condo loan default
Aby Rosen accuses Chinese partner of “power grab” after condo loan default
From left: Michael Fuchs, Aby Rosen, Brandon Singer and Michael Cody (Getty, iStock)
Aby Rosen, Michael Fuchs back new retail brokerage
Aby Rosen, Michael Fuchs back new retail brokerage
522 Fifth Avenue and RFR Realty’s Aby Rosen (Credit: Getty Images; Google Maps)
Aby Rosen snags $224M loan for Midtown office building
Aby Rosen snags $224M loan for Midtown office building
RFR Realty's Aby Rosen and 522 Fifth Avenue (Getty; Google Maps)
Aby Rosen buys Midtown office building for $350M
Aby Rosen buys Midtown office building for $350M
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...