Barbara Corcoran: ladies, if you’ve got it, flaunt it

TRD New York /
Dec.December 01, 2013 11:00 AM

It may be 2013, but that doesn’t mean women shouldn’t flaunt their sex appeal to get ahead.

That’s the message New York real estate mogul and ABC’s “Shark Tank” investor Barbara Corcoran was trying to get across to women in business at a recent promotional event for the show’s new book, “Shark Tank Jump Start Your Business.”

“If you’ve got sex appeal, big boobs, long legs… why wouldn’t you use it?” she said. “It’s like asking people who can see to not use their eyes.”

Corcoran admitted to the audience that she got her first lucky business break because she was sexy.

At the age of 23, Corcoran was working as a waitress in a Fort Lee, N.J., diner when she met Ramon Simone, her future boyfriend and first business partner. Although Simone was much older than Corcoran, the two began dating and moved to New York City together, where Simone encouraged Corcoran to start a real estate agency.

He gave her an initial $1,000 investment. They split the company with Simone getting 51% and Corcoran getting the other 49%. Two years later, Simone announced that he was marrying Corcoran’s secretary and the two parted ways, which led Corcoran to start her own enterprise, The Corcoran Group.

Today, Corcoran says her sex appeal put her on the path to business success. “I would’ve never gotten the $1,000 to start my business if I wasn’t sexy,” she quipped.

To further her point, Corcoran pointed to Daisy Cakes creator Kim Nelson, a petite blond, who also spoke at the book launch event. During season three of “Shark Tank,” Corcoran invested $50,000 in Nelson’s mail-order cake business in exchange for a 25% stake in the company and a $1 repayment per cake until her investment is repaid in full.

Immediately after the segment aired, orders poured in so fast that they crashed Daisy Cakes’ website. Today, the sales are still flowing, with men placing the majority of the company’s orders. Why? Corcoran says it’s simple: Nelson has sex appeal.


Related Articles

arrow_forward_ios
Barbara Corcoran (Credit: Mike Pont/WireImage, iStock)

Barbara Corcoran: Now is the time to find “sweetheart deals”

Barbara Corcoran: Now is the time to find “sweetheart deals”
49 East 10th Street and Barbara Corcoran (Credit: Google Maps and Getty Images)

Corcoran to shut down office in building partly owned by Barbara Corcoran

Corcoran to shut down office in building partly owned by Barbara Corcoran
Need a last minute gift? Bring The Real Deal’s Closing book home for the holidays

Need a last minute gift? Bring The Real Deal’s Closing book home for the holidays

Need a last minute gift? Bring The Real Deal’s Closing book home for the holidays
Bring The Real Deal’s Closing book home for the holidays

Bring The Real Deal’s Closing book home for the holidays

Bring The Real Deal’s Closing book home for the holidays
Get your copy of TRD’s “The Closing” book

Get your copy of TRD’s “The Closing” book

Get your copy of TRD’s “The Closing” book
Barbara Corcoran

How Barbara Corcoran made her first sale

How Barbara Corcoran made her first sale
Get your copy of TRD’s “The Closing” book

Get your copy of TRD’s “The Closing” book

Get your copy of TRD’s “The Closing” book
The Find Me An Agent feature and Barbara Corcoran (Credit: Getty Images)

Barbara Corcoran is back in the NYC
real estate game

Barbara Corcoran is back in the NYC
real estate game
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...