The Real Deal New York

Macklowe adds tech tenant to 386 Park Avenue South

December 11, 2013 04:25PM

Digital company NewsCred has inked a deal for over 13,000 square feet at William Macklowe’s 386 Park Avenue.

The company, which powers content marketing and news syndication, signed for the entire sixth floor of the 22-story building, a spread of 13,121 square feet, Real Estate Weekly reported. Relocating from its current spot at 27 West 24th Street, NewsCred expects to move into the new digs by the second quarter of 2014.

Asking rents were in the $55 to $72 per square foot range, REW reported.

Elie Reiss of Skylight Leasing represented the tenant in the deal, while CBRE agents Paul Amrich, Neil King, Ross Zimbalist and David Young represented partner owners William Macklowe Company and Principal Real Estate Investors.

NewsCred follows investment management firm Impact Republic’s move to the building earlier this year, in which the company nabbed 11,607 square feet on the 18th floor. Macklowe purchased the office tower for $120 million in 2012, buying from previous owners Savanna and minority partner Monday Properties. [REW]Julie Strickland