Building and selling “a shrine to oneself” in New York City

New York /
Jan.January 04, 2014 12:00 PM

 When an especially quirky or uniquely designed property hits the market, listing agents use the code words “taste specific” or “design specific” to tactfully tip off home hunters. But another phrase used for extremely odd properties sounds more like Walt Whitman than brokerbabble.

“Internally, we refer to this as building ‘a shrine to oneself,’” Kathy Braddock, the owner of Rutenberg Realty, told the New York Times.

According to Braddock, a shrine might be an over-the-top renovation, décor that seems anachronistic to a New York apartment, or even an extremely odd layout.

For example, when advertising consultant and the founder of the MakeLoveNotPorn movement Cindy Gallop placed her 3,800-square-foot, 213 West 23rd Street apartment on the market in September for $5.9 million it was completely black, according to the New York Times. Gallop was inspired by a trip to China to turn her home into a “black lacquer box.” “When night falls I want to feel I’m in a Shanghai nightclub,” she said.

And while her home may be a hard sell, she has already seen some favorable reactions from potential buyers.

“When I’m looking for residences, I’m always looking for something idiosyncratic,” Gallop said. “That’s what I’m looking for in my next New York apartment. And so I believe there are people who will be drawn to my black apartment. There are people who are actively looking for something that is not a plain box. I live in hope that there are a lot of people like that.” [NYT]Christopher Cameron


Related Articles

arrow_forward_ios
Clockwise from left: John D. Rockefeller, Izzy Englander, Steven Mnuchin, David Koch, Jacqueline Bouvier, and William Zeckendorf (Credit: Getty Images and StreetEasy)
For 15 years, David Koch lived at the world’s “richest building”
For 15 years, David Koch lived at the world’s “richest building”
366 State Street and 37 Sidney Place in Brooklyn (Corcoran, Zillow)
Passive house asking $15M tops Brooklyn contracts
Passive house asking $15M tops Brooklyn contracts
Wall Street bonuses are booming, transforming the luxury market
Wall Street bonuses are booming, transforming the luxury market
Wall Street bonuses are booming, transforming the luxury market
Gregory Abbott and 1020 Fifth Avenue (Christies Real Estate, Getty, Streeteasy, Columbia University, Eden, Janine and Jim via Flickr)
College admissions scammer unloads $14M apartment
College admissions scammer unloads $14M apartment
(iStock)
New development activity spikes in February — even in Queens
New development activity spikes in February — even in Queens
Blade founder and CEO Robert Wiesenthal and SweetGreen co-founder and CEO Nicolas Jammet with 551 West 21st Street and 374 Broome Street (LinkedIn, Wikipedia, Corcoran, Elliman)
Blade, SweetGreen execs close big condo deals
Blade, SweetGreen execs close big condo deals
Julia Koch in front of 740 Park Avenue (Getty Images, LoopNet)
David Koch’s widow looks to sell 740 Park Ave. duplex
David Koch’s widow looks to sell 740 Park Ave. duplex
Agents, developers dismiss headwinds facing new NYC condos
Agents, developers dismiss headwinds facing new NYC condos
Agents, developers dismiss headwinds facing new NYC condos
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...