New social media site will introduce neighbors

TRD New York /
Jan.January 15, 2014 04:50 PM

Apartment owners now have their own social media networking site. MyCoop.com, launched by advertising executive Alex Norman in an effort to foster communication among residents, already counts residents of the iconic Upper West Side building the Ansonia among its participants.

The site is exclusively available to co-op, condominium and cond-op residents — with MyCoop vetting phone numbers and billing addresses to double check eligibility. There are 91 buildings on the site so far, including the Ansonia, at 2109 Broadway, which was the site’s first user.

“A lot of buildings in New York City share this [problem] that there really isn’t a medium for residents to communicate with each other,” Norman told DNAinfo.

He aims to have residents use the site as more than a tool for fostering potluck dinners and Superbowl parties, he told DNAinfo. Ultimately, he wants MyCoop to serve as a forum that brings residents together to solve building problems.

“The Ansonia is a building that has many troubles … [but] we can hardly communicate,” resident Adelheid Christian, told DNAinfo, adding that she views MyCoop as “a political tool” that has helped residents push for changes such as improved maintenance in common areas.

Over the course of the next two months, Norman said he plans to monetize the currently free site by offering subscriptions for landlords who want to interact with tenants. He is also looking at advertising from home supply outlets such as Ikea and Home Depot. [DNAinfo]Julie Strickland


Related Articles

arrow_forward_ios
“People are looking for that bubble”: Brick Underground’s Teri Rogers on a residential market under lockdown

“People are looking for that bubble”: Brick Underground’s Teri Rogers on a residential market under lockdown

“People are looking for that bubble”: Brick Underground’s Teri Rogers on a residential market under lockdown
730 Park Avenue (Google Maps, Wikipedia)

British aristocrats sue to quit Park Ave purchase

British aristocrats sue to quit Park Ave purchase
16 Sutton Place (Credit: Google Maps)

Sutton Place co-op in turmoil over terrace fees

Sutton Place co-op in turmoil over terrace fees
The Hamilton at 330 West 145th Street (Credit: StreetEasy)

Co-op boards battle coronavirus with more rules, litigation

Co-op boards battle coronavirus with more rules, litigation
252 East 57th Street and 196 Orchard Street with Samantha Sheeber and Tal Alexander

Closing in the time of Covid-19: “We’re pulling out all the stops”

Closing in the time of Covid-19: “We’re pulling out all the stops”
Taxes would rise for owners of Manhattan mansions and penthouses, but the biggest shock would be on homeowners in Brooklyn neighborhoods (Credit: Pixabay)

City’s property tax overhaul would increase burden for single-family homeowners

City’s property tax overhaul would increase burden for single-family homeowners
Jacqueline Friedman Brogadir and 993 Fifth Avenue, 10th Floor (Credit: Brown Harris Stevens, Patrick McMullan/Patrick McMullan via Getty Images)

Daughter of Goldman exec nabs Fifth Avenue co-op for $25M

Daughter of Goldman exec nabs Fifth Avenue co-op for $25M
The Fifth Avenue and East 66th Street apartment and J. Christopher Flowers (Credit: Getty Images)

J. Christopher Flowers nears deal for $50M UES co-op

J. Christopher Flowers nears deal for $50M UES co-op
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...