The Real Deal New York

Manhattan retailers jam Bedford Ave. as Brooklynites flee

As retail rents continue their skyward trajectory along Williamsburg’s Bedford Avenue, local shops are departing for other Brooklyn locales and Manhattanites are moving in.

L&L Nail & Spa has shuttered at 193 Bedford Ave., and Newmark Grubb Knight Frank broker Gal Horovitz is now marketing the spot with an eye toward Manhattan-based businesses. Having already brokered a deal with Juice Generation, which currently boasts 10 Manhattan locations, he pointed to the area’s uptick in vacancies and increasing number of Manhattan newcomers as the natural state of a hot neighborhood.

“I don’t think there is any question that where the market is when they signed the lease and where it is today is different,” Horovitz told Bedford + Bowery of the departed tenants. “It comes time to sign a new lease and they may look at the price and say this doesn’t make sense anymore.”

Among the artery’s recently-departed are Vietnamese restaurant An Nhau at 172 Bedford, Polish eatery S&B Restaurant at 194 Bowery and New York Muffins at 287 Bedford. Men’s boutique By Robert James relocated from its Bedford pop-up shop to a new location on Grand Street, and clothier Vice Versa — formerly located in the same building — shuttered and relocated to Bushwick for a “better deal on rent,” shop owners told Bedford + Bowery.

Among the replacements are Idlewild Books, a Flatiron-based shop with a new outpost inside the 218 Bedford Ave. mini mall, and Wild, a new 340 Bedford Ave. pizzeria with another location in the West Village. [Bedford + Bowery]Julie Strickland

  • Crian Bashman

    Sad how short-sighted many of these retail brokers and their land owner clients are. If the people that moved to Williamsburg wanted Manhattan retail, they would have stayed in Manhattan.

    • momentum

      Manhattan gifted Williamsburg and created something out of nothing – now it is time for the same to happen to even further out parts of Brooklyn. Believe that the developers are growing this city and preventing it from sliding backwards.

      I remember the decades when that part of Brooklyn was totally dead – now something is there that has tourists walking across the bridge for it. They did it without any government subsidies. They did it with brains, patience and endurance … and media support.