Nest Seekers Zanuck kicks off Beverly Hills office opening

Hilton & Hyland vet – and “Beverly Hills Housewives” star – Marisa Zanuck to head firm’s first West Coast outpost

TRD New York /
Mar.March 06, 2014 06:00 PM

Manhattan-based brokerage Nest Seekers kicked off the opening of the firm’s first California office in Beverly Hills Wednesday night.

The west coast office, a partnership between Eddie Shapiro’s Nest Seekers and former Hilton & Hyland broker and “Beverly Hills Housewives” star Marisa Zanuck, is dubbed Nest Seekers Zanuck. The locale’s creation, Zanuck said, came from her desire to make a change after 15 years at real estate brokerage Hilton & Hyland, and Nest Seekers broker Ryan Serhant’s interest in expanding the Manhattan-based firm to the west coast.

“I wanted a change, and Eddie wanted to branch out to Beverly Hills,” Zanuck said. “I thought the timing was right. The real estate market had picked up again, everything was prime.”

The new office is located at 271 Canon Drive, a thoroughfare popularly known as “Real Estate Row.” Setting Up Shop On The Street was imperative for the firm, Zanuck said, but snagging such a prime spot took a great deal of planning and negotiating.

“Canon is the street for a real estate firm, but space is very competitive and there isn’t a lot of availability,” Zanuck said. “What we got, it was small, but it was important to me to at least be on Real Estate Row.” The 2,000-square-foot space is located across the street from Zanuck’s ex-firm Hilton & Hyland.

The office currently has 20 agents on board and aims to hire as many as 50, Zanuck said. The space spans two stories, boasts a storefront outfitted with a rotating video wall showcasing listings – a strategy that draws on retail and fashion marketing techniques.

“No L.A. firms take advantage of their storefront space, so I spent a lot of money on getting TVs in the window,” Zanuck said. “They will show properties in Beverly Hills that we have, as well as Ryan’s Million Dollar Listing stuff, pertinent places in Beverly Hills and on Rodeo Drive. With this, we’re branding ourselves as being very different from any other firm.”

The boutique brokerage will be geared towards high-end properties, and aims to soon expand to a second location in Malibu, Zanuck said. A second Beverly Hills locale is also in consideration. The firm could expand elsewhere in California, depending on demand.

 

Related Articles

arrow_forward_ios
From left: Teresa Stephenson of Platinum Properties, Eddie Shapiro of Nest Seekers, Richard Barton of Zillow, Sarah Saltzberg of Bohemia Realty Group and Richard Grossman of Halstead (Richard Barton via JD Lasica via Flickr)

Revenue pivot or hostile takeover? Industry leaders grumble about Zillow’s latest power move

Revenue pivot or hostile takeover? Industry leaders grumble about Zillow’s latest power move
An illustration of Ryan Serhant and the note sent to Silverback Development (Credit: Getty Images, iStock)

Why Ryan Serhant sent $10,000 “cash” to clients

Why Ryan Serhant sent $10,000 “cash” to clients
Ryan Serhant (Credit: Ryan Serhant via YouTube)

Ryan Serhant’s $50K cash offer to buyers’ agents ruffles feathers

Ryan Serhant’s $50K cash offer to buyers’ agents ruffles feathers
Clockwise from left: JLL's Michele Mahl, Savills' Peter Hennessy, Eastdil Secured's Will Silverman, Christie’s Brian Meier, Nest Seekers' Mike Fabbri and Compass' Charlie Attias 

These were the biggest broker comings and goings of 2019

These were the biggest broker comings and goings of 2019
What are Ryan Serhant’s politics?

What are Ryan Serhant’s politics?

What are Ryan Serhant’s politics?
Will Ryan Serhant leave New York City

Will Ryan Serhant leave New York City?

Will Ryan Serhant leave New York City?
Ryan Serhant Video

Ryan Serhant’s must-have “three E’s” for every broker he hires

Ryan Serhant’s must-have “three E’s” for every broker he hires
David Walker, Tyler Whitman and Philip Lang (Credit: Jonathan Grassi)

Tyler Whitman, MDLNY’s new star from the lead gen world, makes his debut

Tyler Whitman, MDLNY’s new star from the lead gen world, makes his debut
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...