The Real Deal New York

Why Instagram is an essential house-hunting tool

Brokers increasingly use the app to promote listings
By Zachary Kussin | March 09, 2014 12:00PM

From Luxury Listings NYC: When Sanchali Roy and her husband listed their home with a group of three brokers — one of whom was Fredrik Eklund of “Million Dollar Listing New York” — she didn’t think that it would sell from an Instagram photo uploaded by the Bravo star.

“We were all kind of shocked,” she said of the deal, which went into contract just one week after listing the one-bedroom, 1.5-bathroom 325 Fifth Avenue spread for $1.475 million in October. The sale — totaling $1.375 million — closed the following month. [more]