61 Fifth Avenue goes gray ahead of return to market

Facade redone, marketing turned over to Elliman's Eklund Gomes team

TRD NEW YORK /
Mar.March 18, 2014 11:10 AM

The four-unit condominium building at 61 Fifth Avenue is getting a facelift ahead of a sales relaunch moving marketing of the plus-sized pads.

Work on the 10-story development hit a snag after a 2011 construction accident, and sales were quietly launched in July 2013. None of the four units sold, however, and the listings were pulled from the market in January. Sotheby’s International Realty’s Valerie Sherman and Royce Pinkwater were handling the building’s marketing previously, but Fredrik Eklund of Douglas Elliman announced Monday on Instagram that his team will now be taking over.

The building’s facade, per Eklund’s social media post, is also turning dark gray from its original light tan.

The four listings are not yet live, and prices ranged from $12.97 million for one of the duplexes to $28.5 million for the penthouse previously. The total sellout value will now be $70 million, per Eklund’s Instagram caption, which suggests the pricing hasn’t changed. The pads are to be move-in ready by this summer, he added in the post. [Curbed]Julie Strickland


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