The Real Deal New York

Social media scorecard: Rating real estate firms

A look at how the networking campaigns of the five biggest residential firms stack up
By Hiten Samtani | March 25, 2014 10:30AM

From the March issue: (For related story, see “@NYCRealEstate: Social media status update“)

Not all social media efforts are created equally. This month, TRD evaluated the city’s five largest residential brokerage outfits, looking at the size of their social media communities and how effectively firms engaged with them. Here’s a look at our scorecard. [more]