Microsoft to open Fifth Avenue flagship store

Software giant to move into 8,700 square feet space, replacing Fendi

New York /
Sep.September 29, 2014 10:30 AM

Microsoft’s move to Fifth Avenue is official.

The software and video game company confirmed that it will open a flagship at 677 Fifth Avenue as part of a continued expansion of the company’s retail presence, the Wall Street Journal reported. Microsoft will occupy 8,700-square-foot across two-floors at The Coveted Fifth Avenue location, just a short walk from its main rival, Apple.

Average asking rent in the area is $2,749 per square foot.

The store has been five years in the making, according to the newspaper. Microsoft has opened 104 stores across the country since 2009 and plans to open 10 more before the holiday season kicks off.

Fendi currently occupies the location.

“As our first flagship store, it will serve as the centerpiece of our Microsoft Stores experience,” David Porter, corporate vice president for Microsoft retail stores, told the Journal. “This is a goal we’ve had since day one—we were only waiting for the right location. And now we have it.” [WSJ] — Claire Moses


Related Articles

arrow_forward_ios
300 Lafayette Street (Google)
Windows shopping: Nightingale offering SoHo building leased by Microsoft
Windows shopping: Nightingale offering SoHo building leased by Microsoft
National work-at-home experiment finds many unwilling to return to offices
National work-at-home experiment finds many unwilling to return to offices
National work-at-home experiment finds many unwilling to return to offices
From left: Sundar Pichai, chief executive officer, Alphabet; Mark Zuckerberg, founder, Meta; 550 Washington Street (Getty Images, LoopNet)
Big Tech holds firm bet on the future of offices
Big Tech holds firm bet on the future of offices
Microsoft CEO Satya Nadella and American Express CEO Stephen Squeri (Getty, American Express)
Microsoft, AmEx push back office returns
Microsoft, AmEx push back office returns
Microsoft CEO Satya Nadella and Chief people officer Kathleen Hogan (Getty; iStock; Microsoft)
Now Microsoft is joining work from home forever club
Now Microsoft is joining work from home forever club
300 Lafayette Street  and Microsoft CEO Satya Nadella (Credit: COOKFOX Architects; Nadella via Wikipedia)
Microsoft finalizes a big lease in Soho
Microsoft finalizes a big lease in Soho
National Cheat Sheet: Sears avoids liquidation, warehouse vacancies hit 18-year low, Blackstone plans massive real estate fund … & more
National Cheat Sheet: Sears avoids liquidation, warehouse vacancies hit 18-year low, Blackstone plans massive real estate fund … & more
National Cheat Sheet: Sears avoids liquidation, warehouse vacancies hit 18-year low, Blackstone plans massive real estate fund … & more
Tech brought prosperity and a housing crisis to Seattle. Microsoft just stepped forward with $500M and a plan
Tech brought prosperity and a housing crisis to Seattle. Microsoft just stepped forward with $500M and a plan
Tech brought prosperity and a housing crisis to Seattle. Microsoft just stepped forward with $500M and a plan
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...