Celebrity baker Ron Ben-Israel heads to Garment District

Ex-host of Food Network's "Sweet Genius" takes 38th St. digs

TRD New York /
Oct.October 31, 2014 04:05 PM

Food Network personality and bakery brainiac Ron Ben-Israel is trading in his manufacturing headquarters in Soho for new Garment District digs.

Ben-Israel, who once hosted the show “Sweet Genius” and appears on several of the cable channel’s other programs, has signed a long-term lease for 4,500 square feet at 247 West 38th Street.

Over the course of 15 years, the professional-dancer-turned-confectioner expanded his footprint three separate times at Zar Property’s 42-44 Greene Street, eventually ending up with 3,600 square feet. About a year ago, he started looking for a larger space, eyeing spots in Brooklyn, Harlem and Midtown.

“We liked it because the Garment District has a lot of great architecture,” Ben-Israel said. “It’s all cement floors, very strong beams. It’s very solid.”

The 13th-floor space has two balconies, three passenger elevators and a large one for freight and bones strong enough to support the gigantic walk-in refrigerator the shop plans to install.

Another benefit is that floor plan is large enough for Ben-Israel to have a showroom where he can host clients.

Level Group’s Ben Getman represented Ben-Israel, while landlord Weiss Realty was represented in-house.

The Garment District has been generating buzz lately with retail tenants such as Grumpy’s Coffee and Urban Outfitters settling in the neighborhood.

The space at 42-44 Greene Street is now listed on CoStar. One thing Ben-Israel said he won’t miss from the old neighborhood is its cobble-stone streets.

“Soho was charming, but we had to install special shock absorbers in the vans to navigate the streets,” he said.


Related Articles

arrow_forward_ios
1412 Broadway (Credit: Google Maps)

Isaac Chetrit lands $210M refi for Garment District office building

47 Greene Street and President & CEO of Acadia Realty Trust Kenneth F. Bernstein (Credit: Google Maps)

Acadia plows ahead with $122M retail investment in Soho

WeWork leases in Soho and Flatiron could be in trouble, according to a report (Credit: iStock)

WeWork leases in Soho, Flatiron most at risk: report

From left: 47-49 Greene Street, 129 West 46th Street and 457 Broome Street (Credit: Google Maps and Meridian Investment Sales)

Here’s what the $20M-$30M NYC investment sales market looked like last week

216-222 West 30th Street (Credit: Google Maps)

Garment District assemblage hits the market for $60M

Albert Laboz of United American Land with 430 West Broadway and 419 Broadway (Credit: Getty Images and rendering via YIMBY)

Laboz family plans 2 office developments
in Soho

Paul Manafort and 29 Howard Street (Credit: Getty Images)

Feds put Manafort’s Soho condo up for sale with $3.6M asking price

71 Greene Street with Alexander McQueen's Sarah Burton (Credit: Google Maps and Getty Images)

Alexander McQueen reveals plans for a massive new Soho location

arrow_forward_ios