The Real Deal New York

Technology meets fashion in a Soho boutique

Rebecca Minkoff's shop is digitizing the retail experience

From Luxury Listings NYC: In November, American fashion designer Rebecca Minkoff opened her flagship store at 96 Greene Street. As expected, the boutique was filled with contemporary, flirty dresses and colorful leather bags. But, notably, the store also offers a unique shopping experience that’s enriched by a futuristic twist. [more]