The Real Deal New York

Resi developers adding art to buildings to boost cachet, prices

Several factors drive the increasingly prevalent move to “art-up”
By Tess Hofmann | August 19, 2015 10:05AM

From the August issue: Opening night at Fortis Property Group’s new condo project, 212 North 9th Street in Williamsburg, got an added boost from an unlikely source: A piece of abstract art. The building, which features a rooftop mural by contemporary artist David Paul Kay, done in his vibrant black-and-white style, was a big crowd pleaser.

And the mural was not just on exhibit, it’s painted on the roof — the most notable amenity in a building that also sports an art library, indoor parking and private outdoor space for almost every unit. [more]