Hasta la vista, Grubb Knight Frank?

Global commercial brokerage may simply go by "Newmark"

New York /
Feb.February 03, 2016 01:40 PM

What’s in a name, Shakespeare once asked, and Newmark Grubb Knight Frank is now contemplating whether a new moniker would smell as sweet.

Owned by Howard Lutnick’s BGC Partners, which also controls wealth management company Cantor Fitzgerald, the global commercial brokerage is considering chopping its four names down to one: Newmark.

This would be a nod to the company’s past, when it was a family firm known as Newmark & Co., the New York Post reported. According to the report, some in the firm have sought to use “Cantor” in the name, but legacy brokers at NGKF haven’t embraced that pitch.

“We’re working on the rollout of a brand that reflects the fact that we are all family,” Barry Gosin, chief executive of NGKF, told the Post. “We are going to roll out one big brand.”

In 2005, Newmark formed a partnership with British-based Knight Frank, and BGC acquired it in 2011. Since then it has bought into several companies including Grubb & Ellis, Cincinnati Commercial Real Estate and Newmark Grubb Memphis. It also acquired Excess Space Retail Services in 2015.

NGKF counts roughly 13,000 employees in 370 offices worldwide, according to its website. The Post says a name change could be effective as early as March 31. [NYP]Dusica Sue Malesevic


Related Articles

arrow_forward_ios
Barry Gosin (Getty, Newmark)
Newmark posts record Q1 revenue
Newmark posts record Q1 revenue
(iStock)
These were Manhattan’s best office submarkets in Q4
These were Manhattan’s best office submarkets in Q4
Newmark CEO Barry M Gosin (Newmark, Getty)
Newmark earnings fell 37% in 2020
Newmark earnings fell 37% in 2020
Cantor Fitzgerald CEO Howard Lutnick and View CEO Rao Mulpuri (Getty; iStock; View)
Howard Lutnick’s SPAC is taking smart-glass company public
Howard Lutnick’s SPAC is taking smart-glass company public
Newmark CEO Barry Gosin (Getty, iStock)
Newmark reports Q3 earnings down 25%
Newmark reports Q3 earnings down 25%
Director of Research & Analytics for CBRE Tri-State Nicole LaRusso, Vice Chairman & Director at Savills David Goldstein, and President of Newmark Knight Frank's Tri-State region David Falk
“For years we all laughed at them”: office brokers warm to virtual tours
“For years we all laughed at them”: office brokers warm to virtual tours
Director of Research & Analytics for CBRE Tri-State Nicole LaRusso, Vice Chairman & Director at Savills David Goldstein, and President of Newmark Knight Frank's Tri-State region David Falk
How to open up our offices on tonight’s TRD Talk
How to open up our offices on tonight’s TRD Talk
TSCG and SCG Retail's David Firestein, Meridien Retail Leasing's James Famularo and Newmark Knight Frank's Jeffrey Roseman
How to restart retail on today’s TRD Talk
How to restart retail on today’s TRD Talk
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...