WATCH: How Deborah Rieders sold a townhouse in a near-impossible location

The Corcoran Group broker talks about one of her most challenging listings

Jul.July 29, 2016 11:00 AM

Corcoran Group broker Deborah Rieders was ahead of the curve when she moved to Williamsburg in 1989.

“I truly didn’t understand why my friends and family members would pay so much more to live in Manhattan, when you can have so much more space, so much more sky, so much more nature — and really more interesting culture and a less expensive way of life,” Rieders told The Real Deal.

Her instinct proved to be correct, but whether the borough is still considered Manhattan’s more affordable counterpart remains to be seen. As the brokerage’s top Brooklyn sales agent, Rieders sold $94 million in real estate last year — including a Cobble Hill carriage house featured in “Eat, Pray, Love,” which she sold to pianist and singer Norah Jones for $6 million.

The market in Brooklyn wasn’t always so rosy, however. Rieders remembers a Williamsburg that was nothing but “dead buildings and burnt-out cars.”

In the above video, Rieders discusses her most challenging listing during her first days as a broker — a townhouse directly under the Brooklyn-Queens Expressway, which she believed would never sell.

For more videos, visit The Real Deal’s YouTube page.

Related Articles

49 East 10th Street and Barbara Corcoran (Credit: Google Maps and Getty Images)

Corcoran to shut down office in building partly owned by Barbara Corcoran

Corcoran President & CEO Pamela Liebman (Credit: Corcoran, Getty Images)

Welcome to Queens: Corcoran opens first borough outpost

Corcoran CEO & President Pamela Liebman (Credit: iStock)

Corcoran begins new lead-gen push via Facebook ads

35 Jay Street and Edward Minskoff (Credit: Patrick McMullan/Patrick McMullan via Getty Images, Google Maps)

Edward J. Minskoff Equities buys Dumbo property for $62M

The Gretsch at 60 Broadway in Williamsburg. (Credit: Douglas Elliman via StreetEasy)

Williamsburg pad hits market for almost $9M

Ample Hills Creamery co-founders Brian Smith and Jackie Cuscuna with Ample Hills Creamery Gowanus at 305 Nevins Street (Smith and Cuscuna by Ilya S. Savenok/Getty Images for NYCWFF; Google Maps)

Ample Hills Creamery files for bankruptcy

Watch Now: Eklund-Gomes’ John Gomes and Churchill Real Estate’s Justin Ehrlich in TRD’s Coffee Talk

Coffee Talk: Justin Ehrlich and John Gomes on NYC neighborhoods and doing deals during an election year

(Credit: iStock)

Rental concessions are on the decline, but the size of incentives is growing