On Friday, mobs of shoppers swarmed a Tribeca pop-up shop, desperate to get their hands on some rare Kanye West merchandise. Many told the New York Post the long lines weren’t worth it, but for West himself, it was a pretty sweet deal.
West opened 21 temporary stores this weekend in various cities, including New York, Toronto, Boston, San Francisco and Sydney. In New York, the rapper opened a shop outside the makeshift supermarket space at 393 Broadway Near Walker Street. Huge lines soon formed with some fans (and resellers) waiting up to 11 hours to get in.
But according to the Post, Kayne paid just $170,000 for the space for three days. The incredibly expensive merchandise was basically cleaned out on the first day, so we are betting Kayne just made a killing.
It was a similar scene in March, when West opened a pop-up shop in Soho. That time, West generated $2 million basically overnight. [NYP] –Christopher Cameron