From the August issue: In mid-June, renderings for a Brooklyn developer’s sprawling 1 million-square-foot rental complex at the former Rheingold Brewery site were unveiled to the public. Set to be developed by Yoel Goldman of All Year Management and designed by Gramercy-based architect firm ODA New York, the plan is modeled on a European village, showing as many as 900 apartments around interconnecting courtyards. In a wink at the site’s past, the amenities will include an urban rooftop farm with a “hop yard” for growing cultivars to be supplied to local craft brewers.
While such splashy details drew attention, a few in the media also seized on the project’s suggestive name. “The development will be named ‘Bushwick II,’ presumably because the first version of Bushwick was so popular they couldn’t resist making a sequel, this time with twice the gentrification,” Gothamist cheekily noted. Over the past decade, the neighborhood has gone from an area dotted with bodegas, tenements and vacant factories to a cultural phenomenon that’s routinely name-checked by celebrities. [more]