Douglas Elliman brokers using Secret Service as Trump Tower selling point

Email blast describes security at president-elect's perch as “new amenity”

New York /
Dec.December 06, 2016 02:30 PM

UPDATED, 9:00 a.m., Dec. 7: Some brokers swear they’d take a bullet for their clients. Others use the Secret Service’s willingness to do so as a selling point.

Within days of Donald Trump’s victory in the presidential election, two Douglas Elliman brokers sent out an email with the subject line “Fifth Avenue Buyers Interested in Secret Service Protection?” The email promoted an apartment on the market at Trump Tower TRData LogoTINY, a one-bedroom listed for $2.1 million by the two brokers, Ariel Sassoon and Devin Leahy.

The email, sent Nov. 13, claimed the 31st floor apartment is “the best value in the most secure building in Manhattan,” and referred to “The new aminity [sic] -The United States Secret Service.”

A spokesperson for the brokerage said the email was “completely unauthorized and done without the knowledge or approval of Douglas Elliman.”

Trump developed the tower in the 1980s, and lives in a triplex at the top of the building. He has said he would like to spend as much time as possible there even after he takes office, which is shaping up to be an expensive nightmare for the city’s police force and a headache for retailers.

Earlier this week, Mayor Bill de Blasio said the city is seeking $35 million in federal funds to pay for security at Trump Tower. City Council Speaker Melissa Mark-Viverito and Council member Daniel Garodnick also launched a petition aimed at pushing the federal government to foot the security bill.

StreetEasy shows that Trump Tower has 16 active sale listings and 16 active rental listings, according to Politico. [Politico]Miriam Hall

This story has been updated to include a response from Douglas Elliman.


Related Articles

arrow_forward_ios
John Giannone and Jac Credaroli (Credit: iStock)
Two Elliman agents launch platform to provide renters, buyers and sellers up to $50K in unsecured loans
Two Elliman agents launch platform to provide renters, buyers and sellers up to $50K in unsecured loans
Jacob Sudhoff and Scott Durkin (Credit: Sudhoff Companies, Emily Assiran, iStock)
Douglas Elliman is coming to Texas
Douglas Elliman is coming to Texas
Make Greenland Great Again? Trump wants to buy Arctic territory
Make Greenland Great Again? Trump wants to buy Arctic territory
Make Greenland Great Again? Trump wants to buy Arctic territory
Douglas Elliman's Scott Durkin and Howard Lorber (Douglas Elliman, iStock)
Elliman says it will cover abortion-related travel
Elliman says it will cover abortion-related travel
Brokerages take different approaches to social media ads
To automate or customize? Brokerages split on social media ad formulas
To automate or customize? Brokerages split on social media ad formulas
Top to bottom: Daniela Sassoun, Daryl Eisenberg and Mark Mistovich (Sotheby's)
Top-performing Douglas Elliman agent pulls team to Sotheby’s International
Top-performing Douglas Elliman agent pulls team to Sotheby’s International
From left: Sam Zell and Douglas Eisenberg along with 160 Riverside Boulevard (Getty Images, A&E Real Estate, Google Maps, iStock)
A&E nears $400M deal for another of Zell’s former Trump Place buildings
A&E nears $400M deal for another of Zell’s former Trump Place buildings
Douglas Elliman's Alfred Renna (Douglas Elliman, iStock, Illustration by Kevin Cifuentes for The Real Deal)
Elliman to agents: Time to give sellers a reality check
Elliman to agents: Time to give sellers a reality check
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...