The Real Deal New York

Hipsturbia’s vertical growth hits Westchester

The northern migration of the Facebook generation has spurred a multifamily boom in the county

January 10, 2017 10:40AM
By Bryan Virasami

From the Westchester market report: Everyone wants a piece of the millennial pie, and Westchester County is no exception.

The coveted demographic of consumers — those born between 1981 and 1997 — is 75.4 million strong and growing, with reports estimating that the generation’s spending will hit $1.4 trillion annually by 2020. By all appearances, suburban Westchester — dubbed “hipsturbia” by the New York Times for its growing attractiveness to young hipster urbanites — is in a good position to cash in.

Some millennials in search of affordable rents within commuting distance to Manhattan have exhausted their options to the west, east and south and are now looking north — past the Bronx, to Westchester County. And developers have taken note. [more]

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