Online discount stock brokerage ETrade inked a deal to lease more than 31,000 square feet at SJP Properties’ recently rebranded 11 Times Square office tower.
Digital consulting tech firm Synechron also took 11,831 square feet in the building, bringing the office space to 95 percent leased. Synechron will be relocating from 15 Maiden Lane.
Rents are around $90 per square foot, according to SJP leasing director Jeff Schotz.
It’s been a long road for the property, which SJP and partner PGIM (formerly Prudential’s PREI) built on spec as the market crashed amid the Great Recession.
Other office tenants include Proskauer, Microsoft and the hedge fund Moore Capital. The owners still have about 50,000 square feet of vacant retail after a pair of food tenants, Urbo and Senor Frog’s, failed.
Norges Bank bought a minority stake in the property back in early 2015.
The owners have rebranded the building, giving it the new moniker “11|X.” [NYP] – Rich Bockmann