More national food brands are opening stores in NYC

Firms like Kellogg, Pure Leaf want to market goods straight to consumers

TRD New York /
Jul.July 12, 2017 08:45 AM

Call it factory to table. A growing number of food and drink producers are opening stores in Manhattan to bypass grocery stores and market their good directly to consumers.

Tea maker Pure Leaf, for example, opened a cafe in Soho in June. The Wall Street Journal reported that the idea behind the 3,000-square-foot space is to advertise the product — not so much to generate sales.

“In terms of return on investment, that’s not how we’re measuring it,” Pure Leaf marketing director Laraine Miller told the Journal.

Meanwhile cereal maker Kellogg runs a cafe in Times Square where customers can sample the firm’s products. Yogurt company Chobani also operates two stores, one in Soho and one in Tribeca.

Some of the shops run by national brands are pop-ups, which is becoming a growing industry in the city. [WSJ]Konrad Putzier


Related Articles

arrow_forward_ios
Clockwise from top left: 312 West 34th Street, 61 North 9th Street, 639 Classon Avenue, and One Fulton Square (Credit: Google Maps)

These were the top 10 NYC retail leases in July

These were the top 10 NYC retail leases in July
Ricky's at 830 Broadway (Credit: NYC Go)

Ricky’s, iconic NYC beauty shop, faces
more closures

Ricky’s, iconic NYC beauty shop, faces
more closures
From top, clockwise: Cushman & Wakefield's Joanne Podell, Showfields' Amir Zwickel, Appear Here's Josh Yentob, Brookfield Properties's Mark Kostic (Credit: Getty, LinkedIn)

When it comes to retail, “real estate in New York is fundamentally broken”

When it comes to retail, “real estate in New York is fundamentally broken”
Columbia Property Trust CEO Nelson Mills and 245-249 West 17th Street (Photos via Columbia Property Trust; StreetEasy)

Columbia Property Trust collects 98% of its rent in Q3

Columbia Property Trust collects 98% of its rent in Q3
Upper Buena Vista in Miami and the Macerich-owned Green Acres Mall in New York (Upper Buena Vista, Macerich)

Open air windfalls: Shopping centers breeze past malls in their recovery

Open air windfalls: Shopping centers breeze past malls in their recovery
The Factory building at 30-30 47th Avenue with Square Mile Capital’s Craig Solomon and Invesco CEO Marty Flanagan (Photos via The Factory; Square Mile; Invesco)

Here’s what tenants are paying at the Factory in Long Island City

Here’s what tenants are paying at the Factory in Long Island City
After a lost summer, Coney Island businesses are struggling to imagine how to survive the winter. (Getty)

Lost summer, failed plan haunt Coney Island

Lost summer, failed plan haunt Coney Island
Jeff Bezos (Getty, iStock)

“We are erring on the side of having too much capacity”: Amazon reports massive Q3

“We are erring on the side of having too much capacity”: Amazon reports massive Q3
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...