More national food brands are opening stores in NYC

Firms like Kellogg, Pure Leaf want to market goods straight to consumers

TRD New York /
Jul.July 12, 2017 08:45 AM

The Kellogg’s Cafe (Credit: Kellogg’s NYC)

Call it factory to table. A growing number of food and drink producers are opening stores in Manhattan to bypass grocery stores and market their good directly to consumers.

Tea maker Pure Leaf, for example, opened a cafe in Soho in June. The Wall Street Journal reported that the idea behind the 3,000-square-foot space is to advertise the product — not so much to generate sales.

“In terms of return on investment, that’s not how we’re measuring it,” Pure Leaf marketing director Laraine Miller told the Journal.

Meanwhile cereal maker Kellogg runs a cafe in Times Square where customers can sample the firm’s products. Yogurt company Chobani also operates two stores, one in Soho and one in Tribeca.

Some of the shops run by national brands are pop-ups, which is becoming a growing industry in the city. [WSJ]Konrad Putzier


Related Articles

arrow_forward_ios
Clockwise from top left: 312 West 34th Street, 61 North 9th Street, 639 Classon Avenue, and One Fulton Square (Credit: Google Maps)

These were the top 10 NYC retail leases in July

From top, clockwise: Cushman & Wakefield's Joanne Podell, Showfields' Amir Zwickel, Appear Here's Josh Yentob, Brookfield Properties's Mark Kostic (Credit: Getty, LinkedIn)

When it comes to retail, “real estate in New York is fundamentally broken”

The Daily Digest - Tuesday

Commercial rent stabilization bill makes a comeback, retail leasing gets boost from falling rents

John Legere (Credit: Getty Images)

WeWork reportedly in talks to hire T-Mobile exec as CEO

Barney's at 660 Madison Avenue with Ashkenazy Acquisition Corporation's Daniel Levy (Credit: Getty Images, LinkedIn)

Barneys’ flagship Madison Avenue spot will stay open — but with a smaller footprint

Magnum Real Estate Group's Ben Shaoul (Credit: Getty Images and iStock)

Ben Shaoul uses Bitcoin to sell retail condo for $15M

(Credit: iStock)

It’s over for Barneys: Luxury retailer to be sold, stores closed

Barneys creditors want to review a revised offer that would keep stores open. (Credit: Getty Images)

Barneys creditors push plan to salvage the company

arrow_forward_ios