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Trying to sell Brooklyn properties? Stop construction and throw a party

How effective the event was remains to be seen

In attempt to sell six new townhouses in Cobble Hill, Fortis Property Group decided to throw a party and invite potential buyers.

Interior Marketing Group styled an unfinished unit, bringing in new furniture for the occasion, while Fortis stopped construction, according to the New York Times.

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Though the party didn’t result in any sales — the units are going for between $6 to $7 million — it did set a new standard for Brooklyn in the minds of some attendees.

“There were a bunch of wide eyes,” said CORE associate broker Paul Johansen to the Times. Johansen attended the party and said it was a new marketing approach for a Brooklyn property.

[NYT] — E.K. Hudson

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