Danny Meyer moving Union Square office to Union Square

Celebrity restaurateur inked a lease for 15K sf at Feil’s 853 Broadway

New York /
Feb.February 13, 2018 01:50 PM

Danny Meyer and 853 Broadway (Credit: Getty Images and Google Maps)

You can take the Union Square out of Union Square Café, but you can’t take the Union Square Hospitality Group out of Union Square.

Danny Meyer is moving his restaurant empire’s corporate office from its longtime home on the east side of Union Square Park. But the new digs will still overlook the namesake square and the farmers market that gave rise to the celebrity restaurateur’s farm-to-table concept more than 30 years ago.

Meyer’s Union Square Hospitality Group signed a lease for 15,000 square feet at the Feil Organization’s 853 Broadway, sources told The Real Deal.

Meyer and Co. will be the only multi-floor tenant in the building, occupying the full 17th and 18th floors that are connected by a staircase in the 21-story building at the corner of Broadway and East 14th Street.

A representative for the Feil Organization declined to comment, and a spokesperson for Union Square Hospitality could not be immediately reached. Michael Mathias at Savills Studley represented the tenant, and also declined to comment.

The space at 853 Broadway had previously been leased to the public relations firm HL Group which signed a lease in 2016 to relocate to RFR Realty’s 350 Madison Avenue. The new digs are just a short walk from the current offices at 24 Union Square East, where the group’s lease expires in 2019.

The Feil family has owned the 21-story, 135,000-square-foot 853 Broadway since the late 1960s, and completed a $15 million renovation to the building in 2015 that included a new glass façade covering the retail spaces leased to Capital One Bank and MAC Cosmetics.

Office tenants in the building include 21st Century Fox’s online-advertising company TrueX Media, Brack Capital Real Estate and analytics-software company Media iQ Digital.

The Union Square Hospitality Group is the parent company of popular restaurants like the Union Square Café, Gramercy Tavern and the Blue Smoke & Jazz Tavern. Meyer and his company also founded the Shake Shack chain (which went public in 2015) and the three-Michelin-starred Eleven Madison, which he sold to chef Daniel Humm and general manager Will Guidara in 2011.

And while the group’s offices are staying on Union Square Park, the same can’t be said for the restaurant that started it all back in 1985.

The Union Square Café back in 2015 served its last meal in its longtime home at 21 East 16th Street and relocated several blocks north and east to 101 East 19th Street at the corner of Park Avenue South. The pioneering restaurant was replaced by the Japanese chain TsuruTonTan Udon Noodle Brasserie.

Meyer last year partnered with Fosun Group to open a $30 million restaurant and event space at the top of 28 Liberty Street in Lower Manhattan.


Related Articles

arrow_forward_ios
David Schonbraun (SL Green)
SL Green investment chief David Schonbraun steps down
SL Green investment chief David Schonbraun steps down
Aby Rosen and 522 Fifth Avenue (Getty, Google Maps)
RFR pitches Fifth Avenue office building as “build-to-suit” corporate HQ
RFR pitches Fifth Avenue office building as “build-to-suit” corporate HQ
Nearly half of new shops in 2021 will be dollar stores. (Getty)
2021 is raining dollar stores
2021 is raining dollar stores
National chains and mom-and-pop stores are seeing increasing sales per square foot and shrinking occupancy costs (Getty)
National chains paid 93% of rent in April
National chains paid 93% of rent in April
(RIPCO, iStock)
Target, Five Below, Smashburger open in new Brooklyn shopping center
Target, Five Below, Smashburger open in new Brooklyn shopping center
Close to 80 hotels with more than 13,000 rooms plan to open in 2021. (iStock)
Big year seen for hotel openings, despite few visitors
Big year seen for hotel openings, despite few visitors
Savanna’s Christopher Schlank and Nicholas Bienstock with a rendering of 141 Willoughby Street (Savanna; SLCE Architects; Fogarty Finger Architects)
Savanna nabs $264M loan for Downtown Brooklyn office project
Savanna nabs $264M loan for Downtown Brooklyn office project
Blackstone president Jon Gray and the Blackstone headquarters at 345 Park Avenue in NYC (Getty, Google Maps)
Blackstone sets office return for some vaccinated staffers
Blackstone sets office return for some vaccinated staffers
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...